Wednesday, September 5, 2012

Coty Beauty launches ‘Closer’ by Halle Berry


Coty Beauty announced today the worldwide launch of the new fragrance, “Closer by Halle Berry.” Berry’s objective was to create a unique fragrance for women that would also appeal to men. “Closer” seems to have achieved just that.
      
The perfume is a blend of feminine and masculine notes, creating an intriguing scent that is as alluring for men as it is for women. Renowned master perfumer Jacques Cavallier has perfectly married the opposing fragrance facets, enveloping the traditional masculine fougere accord with a luscious feminine blend of violet flowers and mimosa, which are Halle's favorite flowers. The result is modern, sexy, versatile, and yet timeless.

"Scent is very closely linked with desire and attraction and I love the idea that a fragrance can bring a man and a woman together. Closer creates a new level of intimacy through the power of scent," Berry shared via release.

Just as the fragrance has an appeal that extends to both men and women, so too does the packaging design. Streamlined and modern, it is an instant classic. Both the bottle and the carton are adorned with intricate lines that mimic the contours of the male and female body. This provocative curvature shows up on the elegant prism-shaped bottle, creating an enticing play of opposites.


In the “Closer” advertising campaign, Halle plays with the same gender roles of her fragrance. Donning a man's white oxford button-down accented with her monogrammed initials and tie, Halle stands confidently, a pair of bare, muscular male arms wrapped around her body. You can check out Halle’s hot commercial by visiting The Women’s Network. “Closer by Halle Berry” will be available at retailers worldwide this month. 

No comments:

Post a Comment