Thursday, November 1, 2012

The Art of Shaving partners with Movember


Here’s one for the guys in our lives! One in six men during their lifetime will hear these heart stopping words from their doctor, "You have prostate cancer." In the US alone, almost 241,740 new cases will be diagnosed this year. As the battle against cancers affecting men rages on, luxury-grooming brand The Art of Shaving joined in the fight on Oct. 31 by teaming up with the pioneering global men's health charity, Movember.

Founded in Australia in 2003, Movember has developed into a global movement engaging guys to grow and women to support the Mo, which is slang for moustache, for the 30 days of November. Along the way, these participants raise awareness and funds for men's health, specifically prostate and testicular cancer initiatives. The Art of Shaving encourages their well kempt brethren to grow and groom bold Mo's and participate in Movember's 6th annual U.S. fundraising event.

The Art of Shaving is calling on the members of their "brotherhood of shaving" across the country to register to participate, and pledges to match team donations made at The Art of Shaving stores or via the brand's Movember team, up to $25,000. The brand kicks off the partnership, and helps all “MoBros” keep it neat this growing season, with the release of the limited edition Horn Moustache Comb and grooming book, “The Moustache Grower's Guide” written by Lucien Edwards. The Art of Shaving knows there's nothing wrong with a little competition to spur things on, so the brand will award top Movember fund raisers with “The 4 Elements of the Perfect Shave,” their trademarked wet-shave regimen based on the philosophy: Prepare, Lather Up, Shave, and Moisturize.

To participate, men and women start by registering at Movember website. From there, men must start Movember 1st clean-shaven and grow their Mo for the month. As the Mo grows, it becomes the "hairy ribbon" for men's health, and the guys growing them become walking billboards for 30 days. Each moustache sparks important conversations about men's health. The Art of Shaving is performing their civic duty on Movember 1st and invites all registered “MoBros” to a complimentary “Movember Hot Towel Shave” available at the brand's luxurious Barber Spa locations. Keep a look out for my Art of Shaving product review in my Makeup Examiner column! For makeup questions or product reviews, email me at ypmexaminer@gmail.com! 

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