Tuesday, December 18, 2012

Donna Karan launches ‘red carpet’ app that gives a peek behind the scenes



Donna Karan New York (DKNY) launched a new Facebook application on Dec. 17 called “Celebrity Dressing 2.0”. And the app launch was well planned, as preparations for red carpet celebrity gowns for the 70th Golden Globe Awards are under way.

The “Celebrity Dressing 2.0” app will allow fashionistas across the globe to receive an exclusive behind the scenes view of a celebrity’s red carpet dress as it moves through all of the stages from conception to completion, providing users with an in depth look at the making of an evening gown. Users can look at the inspiration behind a dress, see celebrity fittings -- all of which will be kept anonymous -- and if all goes according to plan, witness the dresses big reveal on the red carpet. The app can also be used to watch a visual history of the DKNY brand and how it's changed through the years.

Aliza Licht, senior vice president of global communications at Donna Karan, told WWD, "For years, I would document the trials and tribulations of award show dressing [via Twitter] and really let people know what was going on behind the scenes. It was just conversational, and there were always so many questions about how it works, so we decided to take celebrity dressing to the next level in the visual sense." Aliza is the woman behind the amazing Twitter handle DKNY PR GIRL.


So, are you salivating to get in on the action and find out what DKNY will create? It’s a simple as liking the Donna Karan New York Facebook page and if that isn’t enough of a fix, join the conversation on Twitter using the hashtag #DonnaKaranAtelier!

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