Friday, March 1, 2013

Burberry announces Cara Delevingne as the face of Burberry’s new perfume

Burberry announced today, March 1, that fashion’s new “It” girl, Cara Delevingne is the face for the Burberry Body Collection campaign and introduced an additional scent to the Body Collection.
We’ve fallen in love with the iconic Burberry Body scent and now, Burberry brings us a new fragrance … Burberry Body Tender. The Body Tender fragrance brings together a fresh surge of lemon, English rose and white jasmine against a warm, feminine soft base. Burberry Body Tender promises to “combine the relaxed, playful attitude of the Burberry girl with the energy of the Burberry’s London hometown.”

The campaign was photographed by Mario Testino and pays homage to Burberry’s hometown roots, as the photo shoot took place along the River Thames. Christopher Bailey, Burberry’s CCO, explained his choice of location “Cara’s natural beauty and vibrant energy lit up alongside London’s magnificent architecture.” Check out exclusive behind-the-scenes photos from the shoot and the Burberry Body Tender ad video featuring Cara!

Cara Delevingne’s face dominated Fashion Week and Cara was recently featured in GlossyBox Magazine’s February edition as THE style icon of the UK. Cara began her relationship with Burberry in 2011 and has been the face of Burberry Cosmetics since 2012, with the Burberry Body Tender being Cara’s first perfume campaign. Burberry Body Tender is available exclusively at Burberry and will be available in U.S. department stores May 2013.

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