Tuesday, May 21, 2013

Estée Lauder Announces Limited-Edition Fragrance For Summer


Estée Lauder announced on May 20 a lovely new fragrance, Pleasures Pop Eau de Parfum, which celebrates the joys of summer. This limited-edition perfume embodies the pleasures of summer fun with a bold expression of femininity.

Housed in the iconic Pleasures bottle re-imagined in transparent fluorescent pink with a playful glossy white logo, Pleasures Pop Eau de Parfum captivates with a flirty, fruit-floral fragrance. From pink grapefruit to cassis and jasmine with layered ribbons of pink peony, this perfume was created to reflect the carefree spirit that we all tend to embrace during the balmy days of summer.


Pleasures Pop Eau de Parfum is part of Estée Lauders limited-edition color collection for Summer 2013. Limited-Edition Pleasures Pop Eau de Parfum ($60.00 1.7oz/50 ml spray) will be available at Macy’s beginning May 2013, and all additional Estée Lauder counters nationwide and esteelauder.com beginning July 2013. Stay tuned for more information about Estée Lauder Summer 2013 limited-edition color collection!

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