Tuesday, July 9, 2013

CoverGirl announces a nueva CoverGirl



CoverGirl announced on July 9 a new, fresh face to the brands lineup of amazing and beautiful women. Joining a lineup of successful and inspiring global beauties like Pink, Sofia Vergara, Queen Latifah and Ellen DeGeneres, is 16-year-old singer, songwriter, rapper and Mexican-American superstar Becky G.

With an ongoing focus that’s all about individuality and the celebration of each woman’s unique beauty, Becky G adds a distinctive street style to the brand. Becky recently wrapped up her first CoverGirl shoot and will be appearing in national TV and print ads this summer. Catch a glimpse of this cutie in action on YouTube! CoverGirl shares a special behind-the-scenes photo with The Makeup Examiner’s readers. And fans of both Becky, (which she affectionately refers to as “beasters”), and CoverGirl will have an opportunity to interact with the super socially-active superstar via Twitter, Facebook and Instagram. Becky has hit the ground running as the newest CoverGirl, as her Twitter feed hasn’t stopped since today’s announcement.


As the first chapter of her CoverGirl story, Becky will be joining the brand to celebrate beauty, beats and “confianza” in every girl, on every block. In the upcoming months, Becky will debut many looks from the CoverGirl’s new collections, including ones featuring the fired-up, volumizing CoverGirl Flamed Out Mascara. Becky’s lips and nails will be in the spotlight showcasing CoverGirl Lipslicks Smoochies Lip Balm, which is a favorite of The Makeup Examiner’s, and CoverGirl Outlast Stay Brilliant Glosstinis, which are mini versions of Outlast Stay Brilliant Nail Gloss in tropical, glossy colors that are perfect for summer. CoverGirl cosmetics are available at major retail outlets.


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