Wednesday, August 14, 2013

Ann Taylor partners with Birchbox for Fall 2013 Style Guide



Birchbox, the premiere style-box subscription service, and the iconic fashion house of Ann Taylor announced on Aug. 14 a partnership between the brands to create a Fall 2013 Style Guide. The collaboration of the two brands falls in line with the launch of Ann Taylor footwear.

The “Ready. Set. Finished.” Fall Style Guide will be included in the August Birchbox. The Style Guide features Ann Taylor’s fall wardrobe essentials, paired with the season’s top beauty trends. Additionally, Birchbox subscribers will receive an exclusive offer of 20% off any Ann Taylor item and 30% off when purchasing two or more items.

In celebration of the collaboration, Birchbox and Ann Taylor will be hosting special events, for Birchbox subscribers and Ann Taylor customers, in nine select Anne Taylor store locations. Each event will be open to Birchbox subscribers and Ann Taylor clients, and hosted by a local celebrity blogger. Attendees will enjoy an opportunity to use their in-box promotional card, as well as cocktails, treats, a complimentary Birchbox gift box, and special gift with purchase from Ann Taylor.

The events will take place on Thursday, Aug. 15 from 6-8 p.m. at Ann Taylor stores in New York, Chicago, San Francisco, Minneapolis, Seattle, Houston, Miami, DC, and Boston. Below is the lineup of celebrity bloggers!

New York City - Jessica Sturdy of Bows&Sequins
Chicago - Nicole Pearl of The Beauty Girl
Boston - Jean of Extra Petite
DC - Lacey of A Lacey Perspective
Houston – Monica of Classy&Fabulous
San Francisco - Kate of The Fancy Pants Report
Seattle – Mollie of Mollie in Seattle
Miami – Lexi of Glitter&Pearls
Minneapolis - Cate of Wild Ruffle


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