Wednesday, August 21, 2013

Birchbox goes back to school at the ‘Head Of The Class’


Birchbox announced Aug. 21 the launch of their first teen inspired box. The limited edition “Head Of The Class” box has been specially curated for the “Birchboxers-in-training,” with products focused on teen consumers and the back-to-school crowd.

This special edition Birchbox offering has been launched just in time for back-to-school shopping and promises to include everything that a girl needs to look picture perfect for that often nerve racking first day. From Stila lip glaze and Jane Tran designer bobby pins to a trendy nail art kit by Color Club, this box has all of the necessary essentials for a beautynista-in-training.

The “Head of the Class” box includes:
  • Birchbox Custom Chevron Pouch
  • Color Club Nail Polish in Flamingo
  • Color Club Nail Polish in Silver Lake
  • Color Club Sequin Nail Art Kit
  • Jane Tran Chrysanthemum Print Bobby Pin Set
  • Poppin Pink Small Soft Cover Notebook
  • Stila Lip Glaze
  • Sisco & Berluti Friendship Bracelets
  • willa Start Fresh Foaming Face Wash or Face Friendly Clear Faced Moisturizer

The brand has also listed a “How To Use” section on their website. The “Head Of The Class” box comes on the heels of two major announcements for the brand, a partnering with Ann Taylor and the release of limited edition Ruffian Nail Lacquers. The “Head of the Class” ($28 valued at $80) is now available, exclusively at Birchbox.


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