Wednesday, September 18, 2013

Waxelene Seeks Crowdfunding for Lip Tube


Waxelene, the number one petroleum jelly alternative for beauty, announced today, September 18, that the brand is seeking crowdfunding for the Waxelene Lip Tube. For those familiar with Waxelene, which currently comes in a jar and a flip-top tube, this is exciting news!

The Makeup Examiner has been waiting for Waxelene to offer a lip tube, as it is my go to product for dry lips. Waxelene has been looking to offer its product in a lip tube delivery, but a minimum production run is 100,000, which takes capital … serious capital. This desire to bring customers the very best has led Waxelene to start a crowdfunding campaign via Indiegogo.

“This is the form factor that is requested most often,” said Todd Cooper, CEO of Waxelene. “Waxelene is really effective on dry lips and the Lip Tube will make it easier to carry around and apply. We’ve wanted to offer this for a while, but a minimum production run is 100,000 and that takes capital. We’ve watched other companies raise money to execute on product ideas using crowdfunding and we thought – why not us? ”. My sentiments exactly!

Waxelene contributors will be the first to tote around the new Waxelene Lip Tube. The larger Waxelene flip tube is already a top seller in Whole Foods (production for that form factor was funded through Whole Foods’ Local Producer Loan Program) and there is a growing fan base of Waxelene users. The company is hopeful that Waxelene fans and friends will put their money where their lips are – and rally behind Waxelene’s Lip Tube campaign. Contribution levels start as low as $12 and includes four tubes fresh off the off the production line. For those interested in getting in on the ground of this endeavor, visit Indiegogo.

Waxelene is not just a replacement for petroleum-based products. It is a major improvement because it is noticeably more effective. Waxelene’s ingredients, vitamin E oil, beeswax, organic rosemary oil, and organic soy oil, are delicately balanced to synergistically care for your skin. These all-natural ingredients are combined using a patented aeration process to create this amazing texture that won’t clog pores. Knowing that it is made in the USA with sustainable ingredients makes consumers feel good about using it every day from their head to their toes. Waxelene is available in over 9000 stores across all 50 states and Canada. Visit the Waxelene website and type in your zip code on the Retail Locations page to find the location nearest you.

Other good stuff about Waxelene:
  • Made with 100% wind power.
  • All natural, eco-friendly & biodegradable.
  • No animal testing (PETA Approved).
  • Smells beautiful (bee-approved and people-approved).


Photo Courtesy of Waxelene

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