Wednesday, October 16, 2013

Katy Perry joins the CoverGirl family just ahead of new album launch


Katy Perry and CoverGirl announced today, Oct. 16, that Katy has become the latest celebrity to join the iconic beauty brand. Katy made the huge announcement to all of her “KatyCats,” via Facebook and Twitter, and this announcement comes just ahead of the release of her new album “PRISM,” which drops on Oct. 22.

At the core of CoverGirl is a beauty brand that places emphasis upon every woman’s strength and given that “Pop Princess Perry” is known for her innovative style, the pairing seems like a rather obvious one. As a CoverGirl brand ambassador, Katy’s ever-changing style will be reflected in her upcoming work with the beauty brand. The CoverGirl/Perry pairing is expected to bring a bevy of bold new beauty looks with products developed by the brand’s Global Creative Director, Pat McGrath.

Since the beauty brand’s launch in 1961, CoverGirl has certainly been a pioneer in providing women with the makeup and tools to move forward. The list of famous faces that have represented CoverGirl is long and includes fashion icons like Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. Today’s CoverGirl roster includes Sofia Vergara, Queen Latifah, Pink, and Ellen DeGeneres, Becky G, NERVO, Janelle Monáe and now … Katy Perry.

In a TME exclusive, CoverGirl has shared Katy Perry’s beauty look breakdown for the amazing image above!

Beauty Look Breakdown:
  1. Lips - CoverGirl LipPerfection in Euphoria
  2. Eyes - CoverGirl Eye Enhancers 3-Kit Shadows in Café Au Lait; Clump Crusher Extensions by LashBlast in Very Black; Brow and Eyemaker Pencil in Midnight Brown
  3. Face - CoverGirl TRUBlend Liquid Makeup in Buff Beige and Clean Glow Blush in Roses




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