Wednesday, October 16, 2013

PopSugar partners with Neiman Marcus for a holiday subscription box



PopSugar officially announced today, Oct. 16 that they have partnered with the iconic fashion retailer, Neiman Marcus for a first-ever holiday subscription box. In a sneak peek exclusive, The Makeup Examiner is bringing readers news of the limited-edition box that is filled with an assortment of luxury gifts for the holiday season.

Although PopSugar is known for several “firsts,” such as the launch of their Men’s Lifestyle Box in December 2012, the Neiman Marcus collaboration is quite the coup for the luxury lifestyle information source. Choosing an iconic fashion retailer, known for their Holiday Book, was a stroke of brilliance for consumers.

Lisa Sugar, founder and Editor-In-Chief of PopSugar, and Neiman Marcus’ Fashion Director, Ken Downing collaborated to hand select items, just in time for the holiday season, and featuring some of fashion’s most charming brands. Specifically, the PopSugar Neiman Marcus Holiday Must Have box will include eight high-end brands including items from designer Jonathan Adler and a custom Le Métier item, designed by Sugar and Downing, and available only in the subscription box.

The Makeup Examiner was fortunate to catch an exclusive look at the PopSugar-Neiman Marcus box and can reveal one item, a Sanford Design Chevron Throw valued at $165, which will be included in the Holiday Must Have box. While TME isn’t able to disclose all of the amazing items contained in this offering, she can submit to readers that the $250 box, featuring items worth over $600, has something to satisfy everyone. The limited-edition box is available today, Oct. 16, exclusively at PopSugar.


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