Wednesday, November 6, 2013

Sofia Vergara makes it a family affair for Head & Shoulders


Officially announced today Nov. 6, Head & Shoulders is keeping it in the family with their newest Spokesmodel Sofia Vergara along with members of the Vergara family. The 41-year-old “Modern Family” star and several of her real-life family members will appear in a national ad campaign for the hair care line that will launch in 2014.

Despite huge Head & Shoulders campaigns with the likes of MLB pitcher C.J. Wilson, such as the “Season of the Whiff,” and being the official shampoo of MLB, Sofia Vergara is showing consumers that Head & Shoulders isn’t just for the guys. Apparently Head & Shoulders has been part of Sofia’s beauty regimen for over 20 years. Sofia said in a statement, “I am excited to be joining a new family. Head & Shoulders has been a part of my hair care regime and my family’s since I was young. In fact we joke that 8 out of 9 Vergaras use it; AND there are a LOT of us.”


In addition to promoting Head & Shoulders, Sofia Vergara has been the face of another P&G brand … CoverGirl, since 2012. The addition of Head & Shoulders Brand Ambassador added to the actress’ extensive endorsement portfolio is proof that we can’t get enough of the stunning Colombian beauty.

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