Tuesday, December 17, 2013

Burberry Spring/Summer 2014 Campaign

(London) December 17, 2013 - Featuring a new British Cast Burberry today announces its Spring/Summer 2014 global media campaign featuring an exciting new British cast and celebrating its Spring/Summer 2014 collection.

Jamie Campbell Bower: London-based British actor and musician

Leo Dobson: British musician - lead singer of British Indie Rock band “Childhood”

Malaika Firth: British model, raised in London - walked the Burberry Prorsum women’s wear Spring/Summer 2014 show in London

Matilda Lowther: British model - opened the Burberry Prorsum women’s wear Spring/Summer 2014 show in London

Neelam Johanl: British model from Coventry - walked the Burberry Prorsum women’s wear Spring/Summer 2014 show in London

Callum Ball: British model - walked the Burberry Prorsum menswear and women’s wear Spring/Summer 2014 shows in London

Jean Campbell: New British model

The Campaign: Under the creative direction of Christopher Bailey, the campaign, shot by Mario Testino, reflects the gentle and romantic feel of the Burberry Spring/Summer 2014 collection. Featuring relaxed silhouettes in soft pastels and light fabrics, the campaign will launch globally in January 2014.

Spring/Summer 2014 Collections: Featuring Spring/Summer Burberry Prorsum, London and Brit collections, the campaign highlights men’s and women’s outerwear and accessories and will be available January 3, 2014, both in stores (worldwide) and at Burberry online.

  • Styles: Unstructured trench coats, wrap coats, silk cabans, soft chesterfields, relaxed knits
  • Colors: Pastel blues, pinks, yellow, greens, grays, and brights
  • Fabrics: Sheer English lace, Scottish-woven cashmere
  • Accessories: Introducing the Petal bag for women and Duffle Bag for men as well as the petal-shaped and Wave sunglasses seen on the Spring/Summer 2014 runway

Cross Platform Experience: The campaign will be unlocked across global platforms including outdoor and print advertising, Burberry, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Sina Weibo, Douban, Kaixin001 and Youku.

Photo Credit: Courtesy of Burberry ©2013 The Makeup Examiner – All Rights Reserved 

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