Tuesday, February 18, 2014

Birchbox Becomes Official Sponsor for Cynthia Rowley 2014 Collection

Courtesy of Birchbox

Birchbox made two announcements on Tuesday, Feb. 18. The first, though not surprising, was a major announcement that Birchbox has partnered with Cynthia Rowley as the official makeup sponsor for her Fall 2014 presentation. The second announcement was the extension of availability for the brand’s Us Weekly collaborative box.

Today's announcement marks the third collaboration for Birchbox and Rowley. In July 2011, Cynthia Rowley was Birchbox’s first-ever guest curator and in November 2013, Cynthia launched her beauty line, Cynthia Rowley Beauty, exclusively at Birchbox.

As for the Cynthia Rowley Fall 2014 Collection presentation the makeup look was led by Adrien Pinault, using Cynthia Rowley Beauty products, and Birchbox brand partners Jouer and Vasanti. Pinault’s creation for the show was inspired by the sporty vibe of the Fall 2014 Collection and featured “racing stripe” in shades of blue and plum as the liner with a barely-there powder for face. Reader’s can find the complete product breakdown Here!

Directly after the Birchbox/Rowley collaboration announcement, was the announcement that Birchbox’s collaborative Us Weekly “Red Carpet” beauty box, first announced on Jan. 8 right here, will have an availability extension until Feb. 23. The deadline extension falls in line with the upcoming 86th Academy Awards on March 2. You can check out a review on Birchbox’s Us Weekly “Red Carpet” beauty box on Here!

©2014 Yvonne P. Mazzulo, a.k.a., The Makeup Examiner. All rights reserved. 


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