Wednesday, March 12, 2014

Nail Polish Trends Monthly Report

Courtesy of Julep Beauty
Julep Beauty released, today, March 12, its Monthly Nail Polish Color Report. The Report is a snapshot of the top nail polish trends and is based upon both customer preferences and recent sales data.

March Nail Polish Trends from Julep Beauty:
  • Soft Pastels - Sherbet shades like Julep's Rae, a radiant orchid creme that's an exact match to the Pantone 2014 Color of the Year; Elisa, a soft wisteria shimmer; and Lilou, a lemon chiffon creme, were top sellers in Julep's March Maven box. 
  • Sheer White - White is always a fresh choice for spring and consumers and fashion designers alike are gravitating toward airy, alabaster tones with translucent finishes. It's unsurprising that Julep's Soraphine, a classic sheer white creme, was a top choice for March. 
  • Blues - From cobalt to pale cornflower made a strong statement on the spring runway. Julep's Monaco, a dazzling mariner blue creme that's an exact match to the Pantone 2014 Color of Spring; Margaret, a light periwinkle creme; and Tania, a mermaid teal glitter, were also top sellers.
  • Deep Coral - Pink, red, and orange-tinted coral hues dominated the runway at Spring Fashion Week. In March, Julep Mavens went crazy over Harriet, a guava coral creme shade that brings French Riviera flair to nails.

TME’s opinion is that it’s somewhat difficult to state that a report is “of the consumer” while referencing Pantone’s Color Reports. With that said - soft pastels and translucent white are generally on-trend for Spring. Blue of all hues have been popular for several seasons, and TME is lovin’ periwinkle. As for deep corals, these hues have always been more for Summer. But with the polar vortex, can the summer get here quickly enough?

Courtesy of Pantone




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