Monday, March 17, 2014

Sephora Launches Beauty Board

Sephora announced on March 13, the launch of Beauty Board. The new social shopping platform is designed to allow beautynistas an opportunity to upload photos, tag the products they use, and share how-to tips with other users.

In conjunction with the social factor for beautynistas, users can browse through Sephora’s own photo gallery and go directly to Sephora to shop. “Our [beautynistas] are gathering and sharing beauty tips across a variety of social properties like Instagram and Pinterest, as well as our blog and beauty community site,” said Julie Bornstein, EVP, Chief Marketing and Digital Officer at Sephora. “So we took what we admire as social users to the next level by developing and integrating our newest social site, Beauty Board”.

To use Beauty Board, log in with your current Sephora account (or sign up), Beauty Board will simultaneously launch on desktop and mobile at the same time, making it easy for users to upload their photos via their mobile devices.

The Beauty Board features:
  • Filters Based On Interest: Need a great smoky eye look? Want to see other people's skincare routines? The Beauty Board allows members to search across the site for inspiration from other users in a variety of ways, from newest and most popular, to unique categories like hauls and skincare, plus keyword and hashtag search. 
  • Tag-able Beauty – Beauty Board users can tag all the products they used in their posts, so other beauty addicts can get the same look and shop for any of the tagged products.
  • Save A Look: Users can “Love” photos to be saved for later – Love a look, but don't have an occasion for it just yet? No problem – save it for later by "Loving" it. 
  • Infinite Inspiration: Browse an endless amount of photos from multiple beauty evangelists including Sephora Users, Stores, Beauty Pro Team, HQ staff, and Brands. 
  • Share: Any upload can be exported to users social channels on Facebook, Pinterest, Twitter and Google Plus.

To learn more about Sephora's new Beauty Board, visit Sephora.

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