Wednesday, April 16, 2014

Birchbox and Jenna Dewan-Tatum Team Up To Create Exclusive Benefit Pouch


Birchbox announced April 15, that the brand has partnered with Baby Buggy to create a multi-purpose custom pouch designed by new mom, Jenna Dewan-Tatum, just in time for Mother’s Day. The collaboration between Birchbox, Baby Buggy and Jenna will support Baby Buggy, a non-profit organization that provides families in need with essential gear, clothing, products and services for infants and children with the goal of improving their safety, health and well-being.

Custom designed by, Dewan-Tatum the Birchbox and Baby Buggy "On the Go Pouch" is a perfect carrier for anything from diapers and wipes to baby snacks and other necessities for children. Moms can also use the multipurpose pouch for themselves as a makeup/toiletry case. A perfect gift for new moms this Mother’s Day! Dewan-Tatum chose a teal chevron design with pink interior lining and white accent colors that makes the pouch super chic and on-trend. Lightweight and colorful, this carryall pouch is currently available exclusively on Birchbox.

“I am so excited to design a pouch for mothers with Birchbox to benefit Baby Buggy,” said Dewan-Tatum. “I love the idea of designing an item that will not only help mothers but that will support families in need.” The Birchbox and Baby Buggy On the Go Pouch is available for $22 exclusively in the Birchbox shop. Birchbox has also kindly made a donation to Baby Buggy’s cause in support of this partnership.

About Baby Buggy: Baby Buggy, founded by Jessica Seinfeld in 2001, is a non-profit organization dedicated to providing families in need with essential equipment, products, clothing, and services for their infants and children up to age 12. With an extensive network of community-based organizations across the country, Baby Buggy has donated more than6.5 million items to thousands of children. Baby Buggy is a Better Business Bureau Accredited Charity, passing all 20 BBB Standards for Charity Accountability. For more information, visit Baby Buggy.

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