Friday, April 11, 2014

Choiselle Artisanal Bath and Body Care Review: Earth Month Celebration


Happy Earth Month! Choiselle bath and body are products are the second review of eco-friendly beauty products for the celebration of Earth Month. First and foremost, The Makeup Examiner chose to review Choiselle because of the brand’s green standards. Choiselle uses organic ingredients selected from small organic farms, which helps increase sustainable living for all involved.

Every good story begins with a good back-story. Nydia Norville, founder of Choiselle, became frustrated when she couldn't find pure products to help alleviate her severely dry skin. Frustration led to action. Remembering her childhood and watching her grandmother mix up skincare and medicinal remedies, using ingredients from Grandma’s backyard garden, Nydia began “cooking” up concoctions in her kitchen.

“I tried everything and nothing really worked, especially in the winter, so I decided to try to make something myself. In the process of researching different ingredients commonly used by existing brands, I noticed that an overwhelming amount of brands mislead their customers by making claims to produce products that are natural or organic but instead, the ingredients listed are mostly fillers and synthetic ingredients that are known to be harmful,” says Nydia. What Nydia is referring to is the common practice of “greenwashing”.



In January, Choiselle launched a line of prestige natural bath and body care products made from certified organic ingredients such as shea butter, sunflower oil, essentials oils and safflower oil. All products are free of parabens, petroleum, and toxins that are known to disrupt the natural balance of the skin. Nydia opted instead to utilize plant-based ingredients that have been used for centuries to soothe and protect the skin.

Choiselle is a small brand in regards to its current offerings, but that is all that is small about the luxurious, skin-nourishing products. Choiselle offers Body Butter ($35), Bath & Body Oil ($25), and Body Lotion ($42) and all formulas are available in three scents -- lavender, lemongrass and ylang ylang. The packing is minimal, yet sophisticated and comes in reusable/recyclable glass.

What’s brilliant about offering body butter, oil and lotion is that our skin needs different levels of moisture at various times. The scents themselves are everything that one expects from true essential oils that add to the transformative experience. The Makeup Examiner wasn’t disappointed with a single product in the line, but her must-have for summer is definitely Choiselle Bath & Body Oil, which you can mist on and go!

So, do the products work? YES! From outside packing to inside product, Choiselle offers a prestige, artisanal line of bath and body products. Choiselle Bath and Body products are available at Choiselle. Choiselle will be expanding its product line with the release of lip balms, shampoos, conditioners and shower gels! 

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