Monday, May 19, 2014

François Nars Celebrates The Opening of NARS Madison Avenue



NARS Cosmetics celebrated the opening of its second NewYork City flagship boutique, on May 15, with an exclusive Grand Opening party hosted by Founder and Creative Director François Nars and campaign model Daria Strokous.

Sigourney Weaver, Dayle Haddon, Jessica Joffe, Kelly Bensimon, Taylor Tomasi Hill, Giovanna Battaglia and Jennifer Creel were just some of the high-profile guests who joined François Nars and CEO, Louis Desazars, at the VIP event on Thursday. Located at 971 Madison Avenue, the 700 square-foot space features sharp lines and modern amenities with a luxuriously sleek design conceived by François Nars in conjunction with Fabien Baron, of New York design firm Baron & Baron.

The Madison Avenue location, which combines elements of luxury, sophistication and the brand’s modern DNA, brings a unique shopping destination to uptown consumers and makeup artists. In addition to the full NARS cosmetics product line, the boutique will also sell the 413 BLKR collection -- named for the first NARS boutique -- and François Nars’ books including “Makeup Your Mind: Express Yourself” and “Faery Lands”.


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