Friday, August 22, 2014

Toni & Guy Partner With Rankin For AW14 Campaign and Exclusive with Marchesa


RANKIN for TONI&GUY Hair Meet Wardrobe

Toni & Guy have teamed up with British portrait and fashion photographer, Rankin, to shoot the brand’s Autumn/Winter 2014 Hair Meet Wardrobe campaign. The campaign showcases hair styling fashion trends for the upcoming season. With Toni & Guy’s philosophy of “dressing from the head down,” Global Hair Ambassador Mark Hampton, with wardrobe by fashion stylist Anna Trevelyan, crafted four looks – Casual, Classic, Creative and Glamour. 

Since making his first mark on the fashion industry working for Dazed & Confused magazine in 1992, Rankin has become what Toni & Guy called “a true icon of modern photography”. Rankin said, “Every image I shoot represents a concept from head-to-toe. The Toni & Guy Hair Meet Wardrobe ethos of “dressing from the head down” is one that I can really identify with. Working with a group of artists who all share this attitude and who are leading next season’s hair-fashion trends, has resulted in four striking visuals for the AW14 season.”

Clockwise: Casual, Classic, Glamour and Creative - RANKIN for TONI&GUY Hair Meet Wardrobe

Each shot embodies one of the four Toni & Guy Hair Meet Wardrobe styling collections and captures one of the key trends for the season as seen on the international catwalks, from the icy-cool Classic North Escape trend to the Parisian Glamour of La Bourgeoisie through to the organic Casual tones of Less & More and the Creative primal energy of Collapse.

Following the flurry of windswept knots and textured braids created at the Marchesa AW14 New York Fashion Week Catwalk show by Global Hair Ambassador Mark Hampton, Toni & Guy Hair Meet Wardrobe is excited to announce a “Limited Edition by Marchesa” product collaboration, to continue the brand partnership in 2014.

With a brand philosophy that style is not just about the clothes you wear, but your entire look from head to toe, Toni & Guy Hair Meet Wardrobe brings together hair and fashion, in a limited edition product collection, designed by Marchesa. Toni & Guy Hair Meet Wardrobe takes the Marchesa woman who, in the words of the brand’s designers is ‘feminine, dramatic and timeless’. From casual weekends, through to chic days in the office and red-carpet worthy evenings of glamour

The Limited Edition by Marchesa Collection for Toni & Guy Hair Meet Wardrobe Features:
  • Cleanse Shampoo for Damaged Hair
  • Nourish Conditioner for Damaged Hair
  • Casual Sea Salt Texturising Spray
  • Glamour Volume Plumping Whip

Toni & Guy Hair Meet Wardrobe Limited Edition by Marchesa Collection will be available September 2014 at mass retailers nationwide.


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