Friday, September 26, 2014

DESSANGE Paris Launches Brand New Hair Care Line




Jacques Dessange established the house of DESSANGE exactly 60 years ago, in 1954 in the heart of Paris by the prestigious Champs-Elysées, instantly becoming a symbol of French luxury. In a post Cold War France, DESSANGE took note of women’s thirst for emancipation and gave them access to liberating beauty.

Jacques created the celebrated “Coiffé-Décoiffé” -- a tousled undone look -- and introduced the mythical DESSANGE Blonde, created for a legendary French actress whose publicist was none other than Jacques’ wife, Corinne de Boissière. Today, DESSANGE remains the number one luxury hair care brand in the world with a unique network of 400-plus salons in 45 countries, and seven training centers. DESSANGE is the long-standing Hair partner of the Cannes Film Festival and a salon choice for a wide array of glamorous A-list celebrities.

This month, iconic French hair care brand entered new territory with the launch of its premium mass brand, DESSANGE Paris, in the US, bringing the luxury salon techniques to the homes of women everywhere. DESSANGE Paris includes four key collections addressing color preservation, shine enhancement, lightening and manageability: California Blonde, Solar Blonde Naturale, Salon Color Restore and Oleo Miracle.



California Blonde Collection
  • Illuminating Shampoo ($9.99) - This brightening shampoo gently cleanses and nourishes hair to enhance shine, color radiance and softness 
  • Illuminating Conditioner ($9.99) - This ultra-nourishing conditioner wraps hair with moisture from root to tip, smoothing and taming dry, unruly strands
  • Brass Color Correcting Crème ($11.99) - A weekly in-shower treatment formulated with Linseed oil and blue pigments to neutralize brassiness and nourish the hair
  • Illuminating Elixer ($11.99) - The leave-in gel treatment offers a dose of healthy shine and moisture, illuminating color-treated blonde hair



Solar Blonde Naturale Collection
  • Lightening Shampoo ($9.99) - This illuminating shampoo softens and nourishes natural blonde hair, gently cleansing delicate hair and boosting shine
  • Lightening Conditioner ($9.99) - Ultra-hydrating, this conditioner works to infuse hair with moisture, bolstering healthy, smooth strands that gradually lighten over time
  • Lightening Gelée ($11.99) - This leave-in treatment provides an at-home solution to naturally highlight hair. The comb applicator allows precise application to create a variety of sun-kissed looks. Lightness can be increased with hear from the sun of a blow dryer
  • Lightening Sun Spray ($11.99) - A leave-in treatment that is intensified by heat exposure, this all-over serum works to lighten blonde hair progressively with each use for a gradual sunny, summer blonde look




Salon Color Restore Collection
  • Color Protecting Shampoo ($9.99) - A revitalizing shampoo that defends and helps protect hair to maintain its beautiful color
  • Color Protecting Conditioner ($9.99) - A detangling conditioner that helps restore the hair fiber for a smooth and shiny texture.
  • Top Coat Serum ($11.99) - This leave-in treatment with pro-vitamin B5 and anti-oxidant helps protect and preserve the beauty of colored hair



Oleo Miracle Collection
  • Replenishing Shampoo ($9.99) – Dessange Paris’ first shampoo infused with micro-drops of precious oils, the lightweight formula offers supreme nourishment to hair without weighing it down
  • Replenishing Conditioner ($9.99) - The second step to the Oleo Miracle ritual, this shine-boosting conditioner helps repair the external layer of the hair’s fiber for healthier, restored strands
  • Replenishing Oil ($11.99) - With just a few drops, this leave-in treatment nourishes dry, damaged hair without leaving a greasy residue

The new DESSANGE Paris Hair Care Collection is available exclusively at Target.



1 comment:

  1. Does anyone know whether the lightening line is safe to use on salon highlighted hair? It would be great to be able to brighten hair and make roots less noticeable in between visits to the salon. Thanks in advance for any information about this.

    ReplyDelete