Monday, September 22, 2014

MFW SS 2015 Redken Roundup Dolce & Gabbana, Jil Sander, Roberto Cavalli


MFW SS 2015 Redken Roundup

Show: Dolce & Gabbana Spring/Summer 2015

Inspired by the modern-day Spanish woman, Redken Creative Consultant Guido created a feminine, soft updo that captured the essence of the classic Dolce & Gabbana woman for their Spring/Summer 2015 show in Milan. Using Redken’s new wind blown 05 dry finishing spray to add airy texture to the hair before pulling it back into a loose bun with an effortless feeling. To finish the look, Guido adorned each model’s hair with rich floral arrangements and jewel-encrusted crowns, which have become a signature runway style look for Dolce & Gabbana.

“This look is very classically Dolce. It’s very soft, pretty and feminine – how girls want to look. I created these soft chignons with a Spanish feeling by using Redken’s wind blown 05 to create texture throughout the hair, and then pulled the hair back over the ears into a low, loose, sort of messy bun. It could look severe, but I’m doing it with my fingers to make it much softer for an overall feeling that’s very rich and luxurious.” Guido, Redken Creative Consultant

Redken Products Used: Pillow Proof Blow Dry express primer, satinwear 02 prepping blow-dry lotion, wind blown 05 dry finishing spray

How To Create The Look:
  1. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair and comb through.
  2. Apply a nicked-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blow-dry smooth with a round brush.
  3. Create a clean center part with fingers.
  4. Spray wind blown 05 dry finishing spray all over hair to add airy texture.
  5. Pull hair over the ears and back into a loose bun.
  6. Twist the ponytail to create a messy knot and secure with small U-pins. Leave a few bits of hair sticking out from the bun to achieve a softer look.
  7. Finish with another mist of wind blown 05 dry finishing spray.

  Show: Jil Sander Spring/Summer 2015

Redken Creative Consultant Guido captured the essence of the Jil Sander girl by creating a modern, androgynous hairstyle for the runway at the Spring/Summer 2015 show in Milan. To achieve this minimal, natural look, Guido used Pillow Proof Blow Dry express primer and satinwear 02 prepping blow-dry lotion to create beautiful texture throughout the hair before blow-drying and adding his finishing touches.

“The Jil Sander girl is always sort of masculine-feminine and very boyish. This simple, modern hairstyle really captures the essence of that girl. I used Pillow Proof Blow Dry express primer and satinwear 02 all over the hair to get that natural, beautiful texture. Then I blow-dried the hair, using my fingers to create a deep side part and tucked the hair behind the ears for a very masculine, boyish feeling.” Guido, Redken Creative Consultant

Redken Products Used: Diamond Oil Shampoo, Diamond Oil Conditioner, Pillow Proof Blow Dry express primer, satinwear 02 prepping blow-dry lotion

How To Create The Look:
  1. Start with clean hair by washing with Diamond Oil Shampoo and Conditioner.
  2. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair and comb through.
  3. Apply a nicked-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blow-dry with a round brush. Then create a clean, deep side part.
  4. Tuck the hair behind the ears to achieve a natural finish.

    Show: Roberto Cavalli Spring/Summer 2015

Redken Creative Consultant Guido created rich, natural hairstyle for Roberto Cavalli’s Spring/Summer 2015 show in Milan. To achieve this fresh-from-the-salon look, Guido used Pillow Proof Blow Dry express primer and satinwear 02 prepping blow-dry lotion to blow-dry the hair smooth, but leaving the length natural for a rich, luxurious finish.

 “It’s a very simple, minimal hairstyle at Cavalli this season, with a very rich feeling, almost like the girls just stepped out of the salon. I used satinwear 02 to blow-dry the hair smooth and then created a sort-of messy middle party with my fingers. After creating the part, I didn’t touch the hair again, so it feels very natural and luxurious with a little bit of sexiness.” Guido, Redken Creative Consultant

Redken Products Used: Pillow Proof Blow Dry express primer, satinwear 02 prepping blow-dry lotion

How To Create The Look:
  1. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair and comb through.
  2. Apply a nicked-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blow-dry smooth with a round brush.
  3. Create a center part with fingers, leaving the length of the hair natural.
To locate a Redken salon please visit Redken online. Please note, Redken products can only be guaranteed authentic when purchased from a salon

Photos by Lucas Flores Piran for Redken


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