Monday, September 29, 2014

PFW SS 2015 Redken Roundup: Celine, Christian Dior, Lanvin, Loewe, Maison Martin Margiela



From the refined style of Celine to the modern style of Dior and everything in between, Redken International Creative Consultant GuidoPaulo gives us the inspiration and complete “Get The Look” for Paris Fashion Week! 

Show: Celine Spring/Summer 2015

Redken Creative Consultant Guido created a classic, refined style that captured the essence of the sophisticated Celine woman for their Spring/Summer 2015 show in Paris. “The Celine look is super chic and super rich. Again, it is that beautiful easy texture we have been seeing throughout the whole fashion season. We put the hair up halfway and added these elegant gold barrettes that Celine has made that look just like a beautiful circle in the hair. It’s amazing how that one simple hair accessory can elevate this simple hairstyle into something super rich and modern. By adding Pillow Proof Blow Dry Two Day Extender and wind blown 05 dry finishing spray, the hair has this textured look that is super easy but very luxe.” Guido

Redken Products Used: Extreme Hair Strengthening Shampoo, Extreme Hair Strengthening Conditioner, Pillow Proof Blow Dry express primer, Pillow Proof Blow Dry Two Day Extender, wind blown 05 dry finishing spray

How To Create The Look:
  1. Wash hair using Extreme Hair Strengthening Shampoo and Conditioner.
  2. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair. If working with straight hair, let air-dry. If wavy or curly, blow-dry hair using a round brush.
  3. Gather top half of hair and apply a light mist of Pillow Proof Blow Dry Two Day Extender, layered with wind blown 05 dry finishing spray for light texture.
  4. Secure with barrette.


Show: Christian Dior Spring/Summer 2015

Creating the perfect combination of modern and natural, Guido let the hair make its own simple, fresh statement at Christian Dior’s Spring/Summer 2015 show in Paris. “Dior’s look is modern and very sophisticated in its non-reference to anything else but to now. I think that’s the great thing about natural hair, it doesn’t reference a specific period of time. It really, truly is a modern look. When the clothes are this beautiful, they see the natural hair and that's enough. For a modern designer like Raf, he imagines this girl of today and doesn’t reference any other era. To enhance this overall attitude, I used Diamond Oil High Shine Shampoo and Conditioner and let the hair air-dry. The center part and hair tucked behind the ears is a look that still feels luxurious but is something that real woman can identify with.” Guido

Redken Products Used: Diamond Oil High Shine Shampoo (available in November in salons), Diamond Oil High Shine Conditioner (available in November in salons)

How To Create The Look:
  1. Wash hair with Diamond Oil High Shine Shampoo and Conditioner and let air-dry.
  2. Create a natural center part using fingers.
  3. Tuck hair behind ears.

Show: Lanvin Spring/Summer 2015


For Lanvin’s Spring/Summer 2015 show in Paris, Guido created a classic knot accompanied by an elegant gold hair accessory to complement the range of both young and mature models, emphasizing Lanvin’s ability to adapt to all types of beauty. “I did very simple hair here with mess around 10 disrupting cream-paste and using my fingers to rake the hair back and put it in a classic knot. I applied a gold hair accessory underneath the knot to add a little bit of sheath and glamour. I used forceful 23 super strength finishing spray to build some shine and accentuate my raked hair, creating a very classic look. The show features a wide mix of girls – some feminine and some mature, which proves just how conducive Lanvin is to different kinds of beauty.” Guido

Redken Products Used: mess around 10 disrupting cream-paste, wind blown 05 dry finishing spray, forceful 23 super strength finishing spray

How To Create The Look:
  1. Start with dry hair, and blow-dry hair straight back.
  2. Emulsify a nickel-size amount of mess around 10 disrupting cream-paste into hands and run through dry hair. Comb hair straight back using fingers.
  3. Gather hair into a ponytail a few inches above the nape of neck in the center of head. Secure with elastic.
  4. Generously spray wind blown 05 dry finishing spray all over ponytail to create airy texture.
  5. Twist hair into a knot and secure with open fasteners.
  6. Finish with forceful 23 super strength finishing spray all over head. Apply gold comb underneath the knot for added elegant touch.

Show: Loewe Spring/Summer 2015


At Loewe’s Spring/Summer 2015 show in Paris, Guido created a very natural style, which has been a prominent look throughout many, shows this season. “This look is a very natural one, with an off-center side part and this texture that we have been seeing a lot during this Fashion Week season. It almost feels like the new blow-out but its super-rich looking and highlights this extremely healthy, luxurious hair. I washed the hair with the new Diamond Oil High Shine Shampoo and Conditioner for added shine and let it dry naturally, and then ran the hairdryer through the hairline to make sure it looks really beautiful. Then just tuck the hair behind the ears and go.” Guido

Redken Products Used: Diamond Oil High Shine Shampoo, Diamond Oil High Shine Conditioner, wind blown 05 dry finishing spray

How To Create The Look:
  1. Wash hair with Diamond Oil High Shine Shampoo and Conditioner and let air dry.
  2. Create a slightly off-center messy part using fingers.
  3. Spray lightly with wind blown 05 dry finishing spray for added texture. Tuck hair behind ears. 

Show: Maison Martin Margiela Spring/Summer 2015


Guido replicated a "caught in the rain" look at Maison Martin Margiela’s Spring/Summer 2015 show in Paris to complement the unexpected feminine twists within the collection. “The hair here is a wet, just got out of the shower look so we are leaving in the hair Redken’s Extreme Anti-Snap leave-in treatment. We dampened the dry hair with water using a spray bottle to add a look of controlled wetness and combed the hair back. Just before going on the runway, we spritzed the hairline with the Extreme Anti-snap so it feels like it is sticking to neck, creating a very sensual and womanly look.” Guido

Redken Products Used: Extreme Anti-Snap leave-in treatment, shine flash 02 glistening mist

How To Create The Look:
  1. Using a spray bottle filled with water, mist dry hair until slightly damp.
  2. Comb hair straight back with a wide tooth comb.
  3. Apply a generous amount of Extreme Anti-Snap leave-in treatment to hair.
  4. Finish with a touch of shine flash 02 glistening mist all over for added shine. 
Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redkenonline.   


Photos by Lucas Flores Piran for Redken

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