Wednesday, October 15, 2014

Birchbox Partners With Rom-Com ‘Laggies’



Birchbox has partnered with A24 and “Laggies” on an exclusive box of beauty samples to kick you into gear. “Laggies” is a coming-of-age romantic comedy starring Keira Knightley, Chloë Grace Moretz, and Sam Rockwell opening in theaters this month.

The co-branded Birchbox, inspired by the feature film, is filled with products fit for taking charge, tackling new challenges, and having fun while you do it. From longwearing mascara that will keep up with all your adventures to a confidence-boosting scent, the Laggies Birchbox contains everything you need to “stop lagging and start living”.

Each box includes the following deluxe samples:
  • ModelCo Powerlash Black Mascara
  • Vasanti BrightenUp! Enzymatic Face Rejuvenator
  • Beauty Protector Protect & Detangle
  • Sage + Fasten Eau de Parfum in Onward
  • Tocca Crema de Mano in Bianca

Additionally, subscribers who receive the box and tag #laggiesmovie on their social channels will be eligible to win free tickets to see the film in theaters. The co-branded Birchbox will be available in limited quantities to for current subscribers to opt-in to receive. New customers can sign up for a subscription to Birchbox by Oct. 31 to receive the LaggiesBirchbox as their first box.


About Laggies: Overeducated and underemployed, 28 year old Megan (Keira Knightley) is in the throes of a quarter-life crisis. Squarely into adulthood with no career prospects, no particular motivation to think about her future and no one to relate to, Megan is comfortable lagging a few steps behind – while her friends check off milestones and celebrate their new grown-up status. When her high-school sweetheart (Mark Webber) proposes, Megan panics and– given an unexpected opportunity to escape for a week – hides out in the home of her new friend, 16-year-old Annika (Chloë Grace Moretz) and Annika’s world-weary single dad Craig (Sam Rockwell). Directed by Lynn Shelton.


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