Monday, October 13, 2014

Nails Take Center Stage at Cosmoprof Asia 2014



Guess what? The Nail Art trend isn’t going away anytime soon! With the market share having grown exponentially in recent years, nail polishes have rooted their position as substantial revenue generators in the cosmetic market. Reflecting this dynamism, 2014 Cosmoprof Asia focuses on the Nail and Accessories sector.

Nail events, products, and famed industry personalities take centre stage at the 19th edition of Cosmoprof Asia -- Asia’s premier professional beauty exhibition. Taking place November 12-14 at the Hong Kong Convention and Exhibition Centre, this year's edition brings together more than 2,350 exhibitors.

Apart from the extensive product showcase, the Nail and Accessories sector is further enlivened by the "International Nail Days", a 3-day engaging program connecting nail professionals and promoting knowledge exchange.

Korea spotlights "International Nail Days" as it is one of the most lucrative nail markets in the region driven by the "Korean Wave". On Nov. 12, Korean nail artists Park Na Yeong and Kim Kyoung Ha will introduce the nail patterns and decorative parts that are most popular among K-Pop stars. Stay tuned for Nailspiration!


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