Wednesday, November 12, 2014

Edge and Assassin's Creed Unity Team Up to Give Gamers the Ultimate Advantage



Just in time for the Tuesday, Nov. 11 release, Edge Shave Gel has teamed up with Assassin’s Creed Unity to provide guys an advantage from the bathroom to the game room. Now, the brand is introducing limited edition cans featuring Assassin’s Creed Unity artwork, which give gamers an edge as they play by offering exclusive access to downloadable content including swords, armor and more! 

With the help of Edge Shave Gel, consumers have an advantage when getting ready for whatever lies ahead. The premium shave gel creates a protective layer of lubricating molecules that promotes razor glide, giving guys a close shave while helping prevent irritation.

“We know our fans are dedicated to the game,” said Tony Key, senior vice president, sales and marketing Ubisoft (Yep! Anyone who’s involved with a true gamer knows that they ain’t leavin’ the couch for nuttin’). “However, that doesn’t mean their grooming routine should suffer. Partnering with Edge to offer our consumers a promotion like this allows our gamers to get a leg up on fellow gamers, in and out of the game with exclusive content and a superior shave.” 


Each Assassin’s Creed Unity limited edition Edge Shave Gel ($2.99) can includes a code to unlock exclusive gaming content. For more details on the content provided by each unique formulation, see below:

  • Edge Sensitive Skin Shave Gel gives access to an exclusive downloadable sword, contains aloe, and helps prevent nicks, cuts and irritation.
  • Edge Extra Moisturizing Shave Gel gives access to exclusive downloadable armor and has vitamin E and a blend of ingredients to leave your face hydrated and smooth.
  • Edge Ultra Sensitive Shave Gel gives access to an exclusive downloadable Assassin’s Hood, contains colloidal oatmeal, and helps provide protection against razor burn.

In celebration of the Assassin’s Creed Unity launch on November 11, Target stores will offer a complimentary $10 gift card to any customer purchasing both the Assassin’s Creed Unity game and any Assassin’s Creed Unity Limited Edition Edge Shave Gel can (excluding 2.75 oz). The promotion will last November 16–26.  For more information on Edge Shave Gel, please visit the official website, follow on Twitter  @EdgeShaveZone or Facebook. For more information on Assassin’s Creed, please visit the Assassin’s Creed official website and Facebook.


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