Wednesday, November 26, 2014

Rockins For Eyeko Launch Event



Last night, Nov. 25 saw Eyeko, the award-winning go-to brand for eyes, unveil their partnership with Rockins, a cult collection of 1920's inspired bias cut scarves, and classic handkerchiefs with a modern yet quintessentially British edge.

Rockins for Eyeko was born of a meeting of minds, when Tim Rockins, a London based artist, illustrator, musician & DJ, created a monochrome design, paying homage Eyeko’s global trademarks, the ‘Alexa’ eye and the Eyeko plectrum.


Guests were treated to a live performance from the Rockins for Eyeko dance troupe. Top makeup artist James O’Reiley created a dramatic eye look whilst James Brown coiffed their locks courtesy of Premier Hair & Make Up.

Founders of Eyeko are makeup veterans and partners Max and Nina Leykind. Nina added, “We are delighted with the result of this exclusive collection – the three scarves capture the Eyeko ethos perfectly; creativity, individuality, and fun! The partnership is a perfect match of brand personalities, so watch this space for more to come in 2015 …”

Jess Morris, Founder of Rockins said, “We are thrilled to be collaborating with Eyeko on a limited edition scarf, and celebrating tonight at The Scotch of St James. The Rock’n’roll heritage of this venue makes it the perfect choice, as it’s where the Jimi Hendrix Experience first performed in London, not to mention The Stones, Wilson Picket and Georgie Fame. It very much fits with the Rockins and Eyeko sensibility and lifestyle.

The handcrafted, artisanal silk scarves, available in three styles SKINNY (£90 / $142), MITRED (£120 / $190), and FRINGED MITRED (£150 / $235) -- will add the perfect touch to any outfit. Rockins for Eyeko will be launching December 2014!





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