Wednesday, January 7, 2015

NARS Introduces All Day Luminous Weightless Foundation




NARS Cosmetics announced Jan. 6 the launch of its new All Day Luminous Weightless Foundation. The new innovative formula provides a full, natural coverage for a long wear, without the weight that most full-coverage foundations have. Because the technology is also highly pigmented, you only need one drop to do a full-face application. The All Day Luminous Weightless Foundation comes in 20 beautiful shades and is clinically proven to last up to sixteen hours.


Where others paint a face, François Nars reveals a character. His modern philosophy on beauty goes below the surface. Having changed the face of modern beauty backstage, on camera, and in print over the past two decades, luminous, natural-looking, beautiful skin continues to be the cornerstone of François’ revolutionary approach to makeup. His formulas reinforce his minimalistic technique -- pure weightless pigments, luxuriously breathable textures, second-skin finishes, and lit-from-within effects -- enhance skin’s natural beauty at every step. Skin is unmasked, your best complexion revealed.

Q&A with François Nars

Q: How is All Day Luminous Weightless Foundation different from other NARS Foundations?

François Nars: It’s the first time we’ve ever done a high-coverage foundation. We waited for the right moment, when true weightless innovation was finally available. It had to be comfortable, high-coverage, and incredibly long lasting -- the formula really had to be perfect. It’s high-performance, but still very soft and natural.

Q: Why did you decide to create a weightless foundation?

François: To me, beautiful skin is the key to modern makeup. My philosophy has remained the same, so in a way, I’ve always hated the idea of “foundation” -- at least in the traditional sense, I believe it should disappear into your skin. All NARS formulas do this, but the challenge with creating long-wear foundation is that it tends to be heavy. I challenged our chemists to invent two technologies that work together to create something entirely new, a foundation that’s high-coverage, longwearing -- and truly weightless. It’s a very unexpected and exciting formula. You can perfect the skin without the weight or look of traditional foundation.

Q: How would you describe the coverage and the finish of this product?

François: It offers higher coverage than anything we’ve created before, going beyond medium to absolute, full coverage that doesn’t mask the skin. It’s actually shocking how lightweight the feel is. And the effect is very soft and diffused.


NARS All Day Luminous Weightless Foundation ($48) will be available exclusively online NARS and NARS boutiques on January 15, 2015. Thereafter, at department and specialty stores on February 1, 2015.



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