Tuesday, February 24, 2015

Black Opal Celebrates New Definitions of Beauty



Global beauty brand, Black Opal introduced a new multimedia campaign on Feb. 19 called “I Define My Beauty.” The new campaign is aimed at empowering, engaging and inspiring women of all complexions to express their individuality and embrace their unique look and defy stereotypes of beauty.

According to the U.S. Census Bureau, Americans who are made up of two or more races increased 32 percent between 2000 and 2010 at a minimum and only continues to rise. Multicultural beauty is now more than a “diversity” catchall; it's an evolution that addresses the multidimensional and multilayered needs of women whose ethnicities and cultures are mixing together, making up today's blended beauty.

According to Black Opal Artistic Director, Merrell Hollis, “’I Define My Beauty’ is about rejecting the stereotypes and myths that other people put on you. It's a movement to educate women of all complexions, ethnicities and ages to take chances and feel confident—whether they go for subtle mauve or saturated fuchsia, the choice is yours not someone else’s."


“I Define My Beauty” kicks off with a video featuring Celebrity Make-up Artist & Black Opal Artistic Director Merrell Hollis and other beauty professionals in New York City discussing their own definitions of beauty. The makeup pros tackle myths and stereotypes and discuss how their clients choose self-expression and creativity to make their own personal style statement, instead of relying on old-fashioned notions of beauty do's and don'ts. 

Throughout the “I Define My Beauty” campaign, Black Opal will be encouraging women to join in the conversation via social media by following the conversation on Twitter and Instagram @blackopalbeauty and participate by sharing their I Define My Beauty stories using the hashtag #IDefineMyBeauty.

The “I Define My Beauty” movement embraces the new blended beauty landscape and Black Opal's vast, luxurious collection of pigment-rich, skin enhancing, stay true shades at an affordable price. Black Opal embraces the new face of beauty for today's modern woman. 

Black Opal understands color is more than just a matter of black and white. The campaign underlines Black Opal's mission to not only celebrate the cultural heritage of every woman but to emphasize the brand's long-standing focus and commitment to multicultural beauty in all its nuanced shades and tones.



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