Wednesday, February 25, 2015

New Partnership Rewards Women for Sharing Beauty Advice



When women find their latest beauty obsession, it can be hard to keep it to themselves. Case in point is the amazing beauty hack, the TME covered, from Deepica Mutyala! It is not a surprise that sharing the latest “it” product is common, given that 84 percent of people say they trust recommendations from their friends and families and that 79 percent actually take action on those recommendations.

To promote the benefits of sharing among friends and family, Dove Dry Spray Antiperspirant ($5.49) is partnering with Rocksbox, the innovative jewelry subscription company that was created out of the practice of sharing the latest fashion finds with friends. The partnership will kick-off with interactive experiences in New York City and Los Angeles where women will have the opportunity to share the latest innovative products and trends at the Dove Dry Spray Friendship Suite.

The events will highlight the brand's latest innovation … Dove Dry Spray Antiperspirant. Through a series of fun and engaging activities, event attendees will have the opportunity to experience the premium benefits of this new product, which is formulated with ¼ moisturizers that offer all the care of Dove in a spray antiperspirant that goes on instantly dry for a cleaner feel.

Women who attend the New York City and Los Angeles events will also receive a stylist consultation to identify new jewelry trends that fit their individual style, plus a necklace to take home and a one-month Rocksbox subscription to try unlimited designer jewelry offerings for themselves.

Dove is inviting women across the U.S. to #TryDry with Dove Dry Spray Antiperspirant for the chance to win over $10,000 in prizes, including spa, dining and entertainment gift cards. Consumers can get involved by visiting Dove.com/TryDry, write their review on new Dove Dry Spray Antiperspirant and then share it on their Twitter or Facebook pages for a chance to win prizes. For complete rules, visit TryDryRules.

Dove Dry Spray Friendship Suite Dates and Locations

New York City
  • Date: Wednesday, February 25, 2015
  • Time: 11:00 a.m. – 7:00 p.m.
  • Location: 312 Bowery, New York, NY 10012

Los Angeles
  • Date: Tuesday, March 3, 2015
  • Time: 10:00 a.m. – 6:00 p.m.
  • Location: 1538 N Cahuenga Blvd, Los Angeles, CA 90028



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