Monday, December 21, 2015

Christina Hendricks Goes Blonde and James Corbett Shares How We Can Too



This article was first published March 30, 2015 on TME

In January, Clairol Nice ‘n Easy announced Christina Hendricks … Madison Ave’s favorite iconic redhead … as their new Nice ‘n Easy Hair Color Ambassador. Nice ‘n Easy has excitedly shared that Christina Hendricks has gone back to her roots – literally, revealing her new look as a golden blonde! 

Christina hasn’t been this shade since her teens! This hair color shift comes at a very pivotal time in her career as Christina says goodbye to her much-loved fiery red-headed character “Joan” in the “Mad Men” series finale and prepares for new projects on the horizon. Christina colored her hair with Nice ‘n Easy Permanent Color in 8G, Natural Medium Golden Blonde. For women looking to shift a shade like Christina just in time for Spring, we touched base with Clairol Color Director James Corbett to find out all about how to go bombshell blonde!

TME: With Christina Hendricks going from her signature fiery red to bombshell blonde, do you think that blonde is going to be the hot trend for hair color in 2015?

James Corbett: Absolutely! The blonde bombshell trend will always be a hot hair color, especially this year. The trend is saturated warm golden blonde just like Christina’s new color. A similar trend that will stay is Ecaille and the lighter version of Ecaille is in the golden hues like Christina’s. When a gorgeous Hollywood icon like Christina does a major color change it can help perpetuate the golden hair trend.

We’ve witnessed more than our fair share of over processed, damaged blonde hair. What causes this and how can it be avoided?

James: This comes from knowing when to do a touch up application of Nice ‘n Easy or an ammonia-based color, and when to do just the roots and when to run it through the hair.  The trick to avoiding over processed hair is simple -- don’t over process it! Most people run bleach or ammonia-based hair colors through the ends too many times, as they try to get their roots and ends to be even or match. This causes ammonia burn out or damage to the ends.  Ammonia is needed to get the lift that is desired in being blonde, so it is not always a bad thing, but it can be damaging if run through the ends too many times. 

Most of the time the ends just need a refresher of the tone because you are just touching up the roots.  The roots and the ends of your hair are two different things in a touch up. The roots are new growth and are different than the ends, so they are going to react differently and need to be treated as such. The ends have already been colored and most likely just need an adjustment of tonality and shine -- not needing to be “lifted” or lightened again.  Using a non-ammonia product like Natural Instincts is perfect to adjust tone and add shine.  It also has great ingredients like aloe that conditions to tone hair.

For women who want to go from a dark shade to blonde, what are the issues to consider?

James: The darker the hair, the more warmth (unwanted orange/ red tones / brassy) you will expose when going blonde. When shifting a shade, we recommend staying within two levels of your natural color for the most optimal results. 

Can we really go blonde at-home?

James: Yes, but you have to be realistic in your expectations. The darker the natural hair color the more difficult it will be to go blonde in one single process. You might need to shift a shade lighter, and then achieve blonder pieces by highlighting on top of your shade shifted base color. Again, we recommend staying with two levels of your natural color. 

What’s the best way to choose the correct shade of blonde?

James: Overall, hair color is also classified on a scale of 1- 10: 10 being the lightest and 1 being the darkest.  To achieve the most optimal results shift a shade with Nice ‘n Easy within two levels of your natural hair color.

Don’t be afraid of ash -- it kills the brass (orange tones). The natural brown / dark blonde will expose warm tones as you lift; you need ash to balance it out so it is a pleasing sunny blonde without being too brassy.  If you have lighter hair or if you have a large percentage of gray hair you have less brown to begin with so you will not be exposing as much warmth. If this is your case, choose a golden blonde shade to add the sunny disposition (color) you are looking to achieve.

Also remember that color does not lift color so you cannot expect to run a lighter blonde shade from roots to ends through previously colored darker hair and get a lighter all over result; this is usually the mistake that is made when you see a person with roots that are lighter and the ends darker.  

Once we’ve gone blonde, what do you recommend to maintain our locks?

James: Condition, condition, condition! Think of your hair as you would your finest silk blouse treat it with the same care.  The conditioners that come in every box of Clairol color are amazing and you almost always have extra so save them for weekly deep conditioning treatments. Put the conditioner in your hair and let Clairol make you gorgeous and glowing as you relax!  

Nice ‘n Easy offers true-to-you color that’s easy to find with 45 shades to choose from, delivering natural-looking tones and highlights. You can pick up a box of Clairol Nice ‘n Easy at mass retailer’s nationwide.


Note: A very special thank to James Corbett for again taking time from his very busy schedule to share his expertise with TME readers!

No comments:

Post a Comment