Wednesday, March 4, 2015

CoverGirl Launches ‘Embrace Your Face’ With Tips From Sam Fine



Have you ever purchased foundation only to find out that it wasn’t the correct coverage or shade for your skin? Of course you have! We all have and it is so frustrating! CoverGirl aimed to solve this issue with its recent launch of the “Embrace Your Face Makeup Finder,” along with tips from one of TME’s favorite makeup artists, Sam Fine.

The fact is that when it comes to choosing a foundation we have more choice than ever and with that means more opportunities to make a mistake. When we’re standing in the store, we have to consider factors including skin type, coverage level, shade and finish! That can add up to a major amount of time being wasted trying to figure all of it out.

CoverGirl’s new “Embrace Your Face Makeup Finder” is a simple to use digital foundation finding tool -- a foolproof way to find the right CoverGirl foundation for you in 30 seconds flat -- making it the perfect sidekick as you shop the beauty aisle. To celebrate the tool’s launch online at CoverGirl, makeup artist Sam Fine set out to debunk the most common foundation myths and share some of his all-time favorite foundation tips!


CoverGirl Makeup Artist Sam Fine’s Foundation Myths + Tips for a Flawless Look

1.  One of the most common places women test out foundation is on their wrist. Forget it! Instead, test it along your jawline to find a more accurate match!

2.  Do you have oily skin? Try a water-based foundation like truBLEND Liquid Foundation! It’s seamless & feels lightweight on skin!

3.  Not sure which foundation is right for your skin type? Choose Clean Liquid Foundation -- it’s perfect for normal, sensitive or oily skin!

4.  Powder is to foundation what topcoat is to nail polish! Use a large brush to apply powder for a soft, diffused finish! Don’t skip this step!

5.  Mature skin requires moisture, so use this breakthrough formula from CoverGirl and Olay, Simply Ageless Foundation!

6.  A “no-makeup” look is just that, a LOOK! Apply liquid foundation, then gently tissue it off for a second-skin effect!

7.  You won’t need primer when using Outlast Stay Fabulous 3-in-1 Foundation! It delivers full coverage AND a matte finish in just one step.

Check out the NEW Embrace Your Face Makeup Finder here. CoverGirl Cosmetics are available at mass retailers around the globe!

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