Wednesday, March 25, 2015

Dollar Shave Club Announces Launch of Men’s Hair Styling Line



Dollar Shave Club (DSC) announced today, March 25, the launch of Boogie's by Dollar Shave Club -- a new line of hair styling products including Gel, Clay, Cream, Fiber and Paste, with an additional product – Pomade arriving this summer.

Keeping its promise to help men live better lives through high-quality personal care products, content and technology, DSC will feature the collection alongside a specially designed tool to help men select their ideal product and a full satisfaction "Hairantee." With Boogie's, DSC takes its next step towards owning the men's bathroom.

Boogie's style products include:
  1. Boogie's Bold Hair Gel (5.5 fl. oz., $10; 3.4 fl. oz., $7.00)
  2. Boogie's Casual Hair Clay (2 fl. oz., $10)
  3. Boogie's Dream Hair Cream (3.4 fl. oz., $10)
  4. Boogie's Smart Hair Paste (3.4 fl. oz., $10)
  5. Boogie's True Hair Fiber (2 fl. oz., $10)
To help members identify their perfect hair product, DSC is launching "Boogie's Match," a personalized product finder. "Boogie's Match" takes members through a series of hair-styling questions to create a recommendation detailing which Boogie's product is best for them.

All new products come with "The Boogie's Hairantee" -- if the product isn't a perfect fit for the member, DSC will ship them a full-sized replacement option at no cost. All DSC products, including Boogie's are available for members to purchase at online at Dollar Shave Club.
  

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