Monday, March 2, 2015

Redken Milan Fashion Week Recap With Bottega Veneta and Versace




Show: Bottega Veneta Fall/Winter 2015

Playing up the personalities of the different pieces of Bottega Veneta’s Fall/Winter 2015 collection, Redken Global Creative Director Guido embraced individuality by giving each model her own unique hairstyle for the runway this season. Guido used Redken’s Guts 10 volumizing spray-foam mousse and Wind Blown 05 dry finishing spray to enhance the hair’s natural texture before achieving a unique style that was created specially for each girl.

Redken Products Used: guts 10 volumizing spray-foam mousse, wind blown 05 dry finishing spray


Create The Look:
  1. Apply a quarter-size amount of Redken Guts 10 volumizing spray-foam mousse to damp hair, working into the hair from roots to ends
  2. Use fingers to create a messy middle part
  3. Blow dry hair at the roots to add some volume, but let the length of the hair dry naturally
  4. Thoroughly mist Redken Wind Blown 05 dry finishing spray all over dry hair to add some texture
  5. If desired, pull hair back into a low ponytail or twist into a loose chignon, securing with a U-shaped pin

Show: Versace Fall/Winter 2015

“This season, Donatella wanted each girl to be herself, but very glamorous, modern and sexy, which is always the look here at Versace. The hair is kind of natural in a sense, but in a way it feels very rock-and-roll. The key is keeping the personality – some girls have bangs and there are different lengths and textures to bring as much personality to the runway as possible. I used a curling iron to put a little rough texture in, so some girls are a bit wavier or more texturized than others. Then I drenched the hair with Redken’s Diamond Oil High Shine Airy Mist so it’s saturated in shine and very rich-looking to get that nighttime, urban feeling. The final look is very glamorous, but in a nonchalant way.” -Guido, Redken Global Creative Director

Redken Products Used: guts 10 volumizing spray-foam mousse, forceful 23 super strength hairspray, Diamond Oil High Shine Airy Mist


Create The Look:
  1. Apply a quarter-size amount of Redken Guts 10 volumizing spray-foam mousse to damp hair, working into the hair from roots to ends
  2. Blow dry hair at the roots to add some volume, but let the length of the hair dry naturally
  3. Bend small sections of hair around a 1-inch curling iron for added texture, spraying with Redken Forceful 23 super strength hairspray for hold and definition
  4. Liberally spray Redken Diamond Oil High Shine Airy Mist all over hair, focusing on the ends, for a drenched, high-shine finish

With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty. Authentic Redken products can be found online at Redken and select salon locations.

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