Thursday, March 12, 2015

Redken Paris Fashion Week Recap




Show: Valentino Fall/Winter 2015 - To continue the story of the feminine, romantic Valentino woman, Redken Global Creative Director Guido created a soft style adorned with the daintiest of braids for the Valentino’s Fall/Winter 2015 runway show.

“The Valentino woman always exudes this classic, feminine, romantic beauty, which is what the hair is all about this season. It’s down with natural, loose waves so it’s very easy feeling. I took two small pieces of hair from underneath the head on each side of the face and pulled them back into two little braids using Redken’s Braid Aid 03 to add grip and texture to hold the braids in place because they’re tiny, teeny braids. Then, I just pulled out one strand over the face to add something a little more interesting to the eye, but overall it’s a very classic look with the hair down and behind the ears.” -Guido


Redken Products Used: pillow proof blow dry express primer, satinwear 02 prepping blow-dry lotion, braid aid 03 braid defining lotion, pillow proof blow dry two-day extender

Valentino - Create The Look:
  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion to damp hair, working into the hair from roots to ends
  3. Blow dry hair using a small, round, natural bristle brush
  4. Curl random pieces of hair using a 1-inch curling iron to add texture
  5. Take two tiny pieces of hair from each side of the head, apply a pea-size amount of Redken Braid Aid 03 braid defining lotion to strands from roots to ends, and braid each piece
  6. Pull the two small braids back toward the middle of the head and braid together to create one tiny braid down the back of the hair
  7. Finish by misting Redken Pillow Proof Blow Dry express primer all over hair for added grip and texture
  8. Pull out a small strand of hair to cover the face slightly

Show: Hermès Fall/Winter 2015

Redken Global Creative Director Guido created an understated, elegant updo to enhance the richness and luxury on the runway at Hermès’ Fall/Winter 2015 runway show in Paris.

“The Hermès woman is always very luxurious and rich. She has this timeless, classic elegance that’s sort of reinvented or modernized each season. For this show, I created an easy, but very chic and sophisticated French twist that a real woman could wear.” -Guido

Redken Products Used: pillow proof blow dry express primer, satinwear 02 prepping blow-dry lotion, move ability 05 light weight defining cream-paste, Diamond Oil High Shine Airy Mist

Hermès Create The Look:
  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion to damp hair, working into the hair from roots to ends
  3. Section by section, blow dry hair using a large, round, natural bristle brush, and pin curl each section of hair after drying
  4. Take out the pin curls once they have cooled and brush back, away from the face with a flat brush so there is not a part
  5. Emulsify a quarter-size amount of Redken Move Ability 05 lightweight defining cream-paste in hands and rake through the hair to add shine and toughness
  6. Gather hair into a French twist and secure with U-pins
  7. Finish by misting Diamond Oil High Shine Airy Mist all over hair for added shine

Show: Sacai Fall/Winter 2015

Redken Global Creative Director Guido sculpted a sleek hairstyle to accompany the structured silhouettes seen on the runway at Sacai’s Fall/Winter 2015 show.

“I created a very futuristic, sculptural look for Sacai this season, which we’re seeing quite a lot of this season with the different ponytails and updos that have very defined shapes or silhouettes.” -Guido

Redken Products Used: pillow proof blow dry express primer, short sculpt 19 touchable texturizing gel, forceful 23 super strength hairspray

Sacai Create The Look:
  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Blow dry hair straight back using a flat brush
  3. Apply a nickel-size amount of Redken Short Sculpt 19 touchable texturizing gel to dry hair only on the crown, and then comb straight back (do not part the hair)
  4. Gather into a low ponytail and tie with an elastic
  5. Take a small section of hair from the ponytail, wrap it around the elastic and secure with a U-shaped pin to conceal it
  6. Finish by misting Redken Forceful 23 super strength hairspray to hold the style and add natural shine

Show: Akris Fall/Winter 2015

To play up the stony gray palette seen on the runway at Akris’s Fall/Winter 2015 show, Redken Global Creative Director Guido custom-cut wigs into a choppy bowl shape and colored each a beautiful shade of gray using Redken’s Shades EQ.

“The look at Akris this season is very Zen and cool, but still very luxurious and a little bit edgy. I custom cut these choppy, kind of punk-y wigs for each girl and then dyed them a few different shades of gray, so you have this very cool palette of grays on the runway. It’s a bit surfer-inspired, but still very modern with the different grays and textures.” -Guido 

Redken Products Used: hardwear 16 super strong sculpting gel, control addict 28 high control hairspray, fashion work 12 versatile working spray, Blonde Idol Custom-Tone Conditioner in Violet

Akris Create The Look:
  1. Apply Redken Hardwear 16 super strong sculpting gel to dry hair from root to ends and comb through until hair is completely saturated
  2. Divide hair into two sections (top and bottom) in the back
  3. Clip the bottom section down and out of the way
  4. Using a finishing brush, start to brush the top section flat against the head, following the round of the head in one direction
  5. Repeat with each section, making sure it’s very clean and neat-looking when finished
  6. Blow dry hair until completely dry
  7. Apply Redken Control Addict 28 high hold hairspray to smooth any fly-aways
  8. Place wig on head
  9. Cut the wig into a choppy bowl-shape with short bangs
  10. Spray Redken Fashion Work 12 versatile working spray all over the hair to enhance texture
  11. To maintain the cool gray tones, use Redken Blonde Idol Custom-Tone Conditioner in violet as needed

Show: Celine Fall/Winter 2015

“The look at Celine this season is very simple and natural. I’m really letting each girl’s individual personality shine through by just enhancing the natural textures and movement in the hair. I cut shorter bangs on a few of the girls, which feels a bit more punk-y and eccentric with a slight ‘50’s feeling. I washed the hair with Redken’s Frizz Dismiss Sulfate-Free Shampoo and Conditioner, let it dry naturally, and then used the Frizz Dismiss FPF 10 Fly-Away Fix finishing sheets to get rid of those little fly-aways. The final look is not over-product-y, which makes it feel super rich and luxurious.” - Guido

Redken Products Used: Frizz Dismiss Sulfate-Free Shampoo, Frizz Dismiss Conditioner, Frizz Dismiss FPF 10 Fly-Away Fix finishing sheets

Celine Create The Look:
  1. Start with clean hair by washing with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner
  2. Twist hair into a chignon, secure with a U-shaped pin, and let air dry completely
  3. Take hair out of the chignon and comb through with fingers to enhance the natural texture and movement
  4. Smooth Redken Frizz Dismiss FPF 10 Fly-Away Fix finishing sheets all over hair to get rid of fly-aways

Show: Balenciaga Fall/Winter 2015

To modernize a classic look, Redken Global Creative Director Guido sculpted a chic, shiny chignon for Balenciaga’s Fall/Winter 2015 runway show in Paris.

“At Balenciaga, I created this very chic, sculpted chignon on the top of the crown that really accentuates the long neck and gives you a beautiful, elegant silhouette. It’s kind of futuristic feeling in the way it’s molded to the head, but it’s still very polished and stylized, which makes the style look very new to the eye again. Though the shape is based on something classic, the shiny, lacquer-like finish gives it a new, modern feeling.”  Guido

Redken Products Used: pillow proof blow dry express primer, guts 10 volumizing spray-foam mousse, forceful 23 super strength hairspray, Diamond Oil High Shine Airy Mist

Balenciaga Create The Look:
  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Apply a quarter-size amount of Redken Guts 10 volumizing spray-foam mousse to damp hair, working into the hair from roots to ends
  3. Blow dry hair straight using a flat brush
  4. Gather hair into a high ponytail, leaving two small pieces out on each side, and secure with an elastic at the crown of the head
  5. Twist ponytail into a wide, flat chignon that’s molded to the head, and secure with U-shaped pins
  6. Thoroughly spray Redken Forceful 23 super strength hairspray and Diamond Oil High Shine Airy Mist for a lacquer-like finish
  7. Flatiron the two small pieces of hair on each side of the head to create the illusion of sideburns

Show: Christian Dior Fall/Winter 2015

To complement Christian Dior’s Fall/Winter 2015 Collection, Redken Global Creative Director Guido created a sophisticated, sci-fi-inspired side ponytail for the runway show in Paris.

“I created this very long, asymmetrical side ponytail at Christian Dior this season, but it’s not your standard, fun, side pony. There’s something sinister and almost strange about it. It’s sophisticated, but very sci-fi and has somewhat of a child-like quality.” -Guido

Redken Products Used: Extreme Length Primer, Extreme Length Sealer, pillow proof blow dry express primer, satinwear 02 prepping blow-dry lotion, fashion work 12 versatile working spray

Christian Dior Create the Look:
  1. After shampooing, apply a nickel-size amount of Redken Extreme Length Primer to wet hair and rinse out
  2. Brush Redken Extreme Length Sealer on damp hair from mid-lengths to ends
  3. Spray Redken Pillow Proof Blow Dry express primer all over damp hair
  4. Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion to damp hair, working into the hair from roots to ends
  5. Use a comb to create a deep side part and blow dry smooth using a round brush
  6. Gather hair into a low side ponytail, ensuring the sides are super smooth, and secure with an elastic
  7. Take a small section of hair from the ponytail and wrap it around the elastic to hide it
  8. Spray Redken Fashion Work 12 versatile working spray all over to get a smooth, clean finish

Show: Loewe Fall/Winter 2015

“The look at Loewe this season is inspired by David Bowie – it’s very masculine and a little 1920s, but also has a science fiction and futuristic feeling. I used Redken’s new Short Sculpt 19 to create the very defined head shape, and then combed the hair back into a low ponytail. Then, I finished the look with Redken’s Forceful 23 hairspray to get that very shiny, hard feeling to the finished look.” -Guido

Redken Products Used: pillow proof blow dry express primer, short sculpt 19 touchable texturizing gel, forceful 23 super strength hairspray, control addict 28 high control hairspray

Loewe Create The Look:
  1. Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
  2. Apply a nickel-size amount of Redken Short Sculpt 19 touchable texturizing gel to damp hair, and then comb through and create a clean side part
  3. Blow dry hair using a round brush to create volume at the front
  4. Thoroughly spray Redken Forceful 23 super strength hairspray all over and comb back into a low ponytail, securing with an elastic at the base of the head
  5. Take a small section of hair from the ponytail and wrap it around the elastic to conceal it
  6. Finish by misting Redken Control Addict 28 high control hairspray to hold the style and create an enamel-like effect
Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon, please visit Redken online. Photo Credit: Lucas Flores Piran!


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