Tuesday, March 10, 2015

Your Skin Is Having A Quarter Life Crisis




A first for the brand, Origins Skin Care has launched a new campaign that is geared towards helping Millennials experiencing their #quarterlifecrisis. Millennials account for nearly one-fourth of the American population and are the most stressed out demographic in US history!

Millennial Research:  Origins conducted its most extensive consumer focus group to date in leading cities worldwide – delving into what makes Millennials tick, their habits and biggest concerns when it comes to life, work, appearance, and etcetera. The findings led to the brand introducing a new skincare category to address the biological and physiological changes that occur underneath skin’s surface in your 20s.  The brand’s first quarter-life skincare product, Original Skin Renewal Serum with Willowherb ($39) is the first comprehensive high-performance answer to the skincare concerns of Millennials who’ve outgrown acne treatments but aren’t yet ready for wrinkle remedies.



Origins created a high-performance solution, Original Skin Renewal Serum with Willowherb, to specifically target quarter-life skin concerns – rough texture, enlarged pores, stressed skin, flaws and loss of radiance – in one product driven by two key factors:

  • Intrinsic = Cell turnover. Cell renewal is vital for skin vibrancy, which is a prominent sign of youth. As we get older, cell turnover slows down and degrades our original skin. When cell turnover is increased, fresh plump cells are brought to skin’s surface boosting skin’s ability to reflect light and increase translucency.
  • Extrinsic = Carbonylation. Pollution and smoking are external stressors that trigger an increase in carbonylation, a protein change in skin’s surface. Carbonylation negatively influences skin tone and vibrancy making it appear more opaque, yellower, dull and less radiant.

Developed with an innovative blend of ingredients from nature with immediate and long-term benefits, Original Skin addresses quarter-life skin concerns by refining texture, enhancing radiance and glow, shrinking pores, blurring imperfections and restoring overall quality for glowing and smooth skin.  

Here’s how Original Skin works:
  • Refines Skin’s Texture and Minimizes Pores:  Featuring Chestnut Seed Extract, originally found in Europe and known for its skin refining properties, the renewal complex helps boost skin cell turnover and eliminates roughness, counteracts flakiness and improves overall texture. Together with nutrient rich algae extract found in North East Atlantic Ocean, Laminaria Saccharina helps balance skin’s production of sebum to tighten and shrink the appearance of pores, making them appear smaller.
  • Restores Radiance and Rebounds from Stress:  The potent extract, Canadian Willowherb, helps restore skin’s clarity and luminosity to help recreate original glowing skin. Found in Northern Canadian prairies, it has traditionally been used as an herbal supplement to treat medical ailments. Anti-irritant Persian Silk Tree works in tandem to help keep skin at peak health. Native to Eastern Asia and used in Traditional Chinese Medicine, this active boosts translucency for optimal looking skin. 
  • Visibly Blurs Skin: A blend of optics immediately corrects dullness and visibly softens the appearance of pores and imperfections giving skin a flawless finish.

Additional background about the campaign:

  • Millennial Perspective: Origins millennial employees played an integral role in the development of the campaign, tying the feeling of transition in your 20s that manifests on your skin to the playful #QuarterLifeCrisis conversation on social media.
  • Millennial Talent: The brand scoured Instagram to find amazing Millennial talent -- 25 year-old illustrator, Bee Stanton, who depicts the quarter-life campaign through the eyes of the millennial with individually hand-drawn whimsical typography and illustrations.
  • Millennial Influencers: To help spark conversation and carry the message beyond the brand’s borders, Origins has partnered with several millennial digital influencers to share their own insights and solutions to life’s quarter life challenges.

Original Skin is currently in the US at Origins Stores, Origins.com, Macy’s and Sephora. And if you’re looking for a bit of informative (and hilarious) support, download the  #QuarterLifeCrisis app!


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