Friday, April 3, 2015

Redken To Launch Luxe Blur Color


(L to R) Midnight Blur, Champagne Blur and Rose Gold Blur

Redken announced on Thursday, April 2 its first-ever haircolor technique created by Redken Artists. Blur, is revolutionizing the industry once more with the introduction of Luxe Blur, three new blending techniques – Midnight Blur, Champagne Blur and Rose Gold Blur – that transform brunettes and blondes alike by providing more dimension and radiance than ever before.

“For nearly everything in today’s society, customization is seen as a necessity rather than a privilege. The introduction of Redken Blur has provided colorists with incredible flexibility and room for creativity, enabling them to create customized looks for clients that are both wearable and unique,” says Redken Celebrity Colorist Tracey Cunningham. “The NEW! Luxe Blur techniques are an ‘organized chaos’ that speak to a range of looks and techniques, from the romantic Rose Gold Blur and glistening Champagne Blur to a bolder Midnight Blur!”

Perfect for hairstyles and haircolor of all types, the Blur techniques are created using the Redken Blur Brush, developed exclusively by Redken for an effortless blur of two different shades together to create a custom multi-tonal color.

For those who aren’t ready to commit to the new Luxe Blur looks, Redken’s Limited Edition Color Rebel Naturals hair makeup, available in five natural shades, allows users to combine two shades of Color Rebel to recreate versions of the three Luxe Blur looks at home without the commitment of permanent salon color. As the gateway to permanent color, Rose Gold Rebel Blur, Midnight Rebel Blur and Champagne Rebel Blur are perfect for those who want to flaunt the latest trends without committing to a full color service.

Luxe Blur will be available May 2015. Visit StyleSeat to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken online.


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