Tuesday, September 15, 2015

Redken NYFW Report Alexander Wang and Victoria Beckham


To celebrate Alexander Wang’s 10th anniversary show, Redken Global Creative Director Guido enhanced each model’s individual personality with custom cuts, proving that there isn’t just one idea of beauty in today’s world.

“There’s really not one singular idea of beauty anymore, which is great and liberating. It’s all about bringing out your personality and adding little nuances here and there that really make a look feel more special and unique. Alex very much wanted to emphasize the realness – almost like the girls just walked off the street onto the runway in their own clothes.”

Each girl is really being left as she is. I cut a lot of the girls’ hair, not all of them, but you really wouldn’t know because many of them are new and you might not even know what they like looked like before. Some of the girls got layers, or an extreme bang or fringe, all things that are a bit more masculine to bring out more of a boyish quality, which creates a super cool feeling overall. After the cut, I just emphasized each girl’s texture with Redken’s wind blown 05 – it gives it a little volume and texture and lifts the roots and a little natural, downtown feeling, which is very much the Alexander Wang girl. Although all of the looks are different, they all really go together and create a cohesive feeling on the runway.” – Guido

GET THE LOOK:

1. Start with clean hair by washing with Redken Frizz Dismiss Sulfate-Free Shampoo and Conditioner.

2. Use fingers to create a natural part and then allow hair to air dry.

3. Liberally spray Redken wind blown 05 dry finishing spray all over  to enhance your hair’s natural texture, until desired effect is achieved.


Show: VictoriaBeckham SS2016 NYFW

Perfect for the everyday woman and the Victoria Beckham Spring/Sumer 2015 runway, Redken Global Creative Director Guido achieved a sophisticated, simple style full of glamour and shine.

"Victoria is a very modern designer and she likes a very simple, easy sophisticated look. It’s very soft and pretty, but quite modern, without any specific references. First, I created a natural off-center part with my fingers so there’s an ease to it. Then, I blow-dried the hair with Redken’s satinwear 02 to get this great, smooth texture, and then twisted it back into a low bun, so that when you let it down it has this beautiful, natural movement with control around the head shape. Then, I just tucked the hair behind the ears and applied Redken’s new glow dry throughout the length to put a little bit of shine in the hair and get rid of any fly-aways. It’s a look that’s very easy for women to recreate themselves, which is what we’re seeing a lot on the runway in general and is very appealing for the everyday woman." – Guido

GET THE LOOK:

1. Spray Redken pillow proof blow dry express primer all over damp hair and comb through.

2.  Apply a nickel-size amount of Redken satinwear 02 prepping blow-dry lotion all over hair, focusing on the roots.

3. Create an off-center part with fingers and then blow-dry hair smooth.

4. Gather the length of the hair and twist into a loose, low chignon, securing with hairpins.

5. Allow hair to set in the chignon for 30 minutes to 1 hour, and then let down.

6. Apply 4 – 5 pumps of Redken glow dry style-enhancing blow-dry lotion throughout the length of the hair to add an instant shiny finish.


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