Tuesday, May 17, 2016

L’Occitane Opens Fifth Flagship Boutique at Disney Springs


Natural French beauty retailer L’Occitane en Provence opened its fifth flagship store, Monday May 16 in Disney Springs. Opening just in time for the summer season and featuring the company's full range of popular skin, body and fragrance products, the new 2,549-square-foot boutique is located in the Town Center neighborhood of Disney Springs, joining a long list of other high-profile locations opening at the property this year as it continues the largest expansion in its history.

"We are so excited to officially open our doors at Disney Springs," said David McConnachie, Senior Vice President of Retail Development at L’Occitane, Inc. L’Occitane en Provence strives to share the beauty of Provence, France with the rest of the world, and this new store offers us a great opportunity to serve as a go-to beauty destination for the many local shoppers and vacationing guests who visit Walt Disney World Resort."

L’Occitane’s in-store experience is known for its chic French ambiance, first-class customer service and complimentary beauty services, with the boutique at Disney Springs offering numerous opportunities that are unique to the location as well. The store's layout is divided into four key areas for guests to shop: Harvest Fragrances, Distillation, Soap Artistry and Texture Bar. Within each area lives a personalized experience from fragrance bottle engraving and customized soap stamping to real-time skincare consultations. New digital touch-points include iPads, convenient mobile charging stations and an interactive photo booth that digitally transports shoppers to the emblematic lavender fields the South of France is known for.

About L’Occitane: Founded by Olivier Baussan over 35 years ago, L’Occitane en Provence captures the true art de vivre of Provence, offering a sensorial immersion in the natural beauty, fragrance and lifestyle of the south of France. From the texture of L’Occitane products to their scent, each skincare, body care and fragrance formula promises pleasure through beauty and well-being -- a moment rich in enjoyment and discovery that goes beyond tangible benefits to create a different experience of Provence. L’Occitane products are available online at L’Occitane and in 200+ boutiques throughout the U.S.


About Disney Springs: Disney Springs is a one-of-a-kind Disney experience, treating guests by day and night to great dining, shopping and entertainment amid beautiful open-air promenades, flowing springs and waterfront charm. Offering an air of sophisticated grace and design that harkens to Florida's waterfront towns at the turn-of-the-century, Disney Springs is home to four distinct, outdoor neighborhoods: The Landing, Town Center, Marketplace and West Side. Nearing completion in 2016, Disney Springs has been undergoing the largest expansion in its history to double the number of shops, restaurants and other venues for guests to explore, which will result in more than 150 establishments.


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