Wednesday, March 1, 2017

No Contouring Required Says Fresh


Contouring may have met its match with the potent new face and neck cream from Fresh … Black Tea Firming Corset Cream. Proven to immediately firm and strengthen the skin from within, this moisturizer provides a corset-like effect to lift tired skin and give a more defined, chiseled appearance. The lightweight formula helps to improve elasticity and bounce for younger-looking skin all around. Easily achieve va-va-voom vibes for your face --no makeup necessary-- thanks to some amazing ingredients.

Developed at the Fresh Research Lab, Black Tea Firming Corset Cream reflects the next frontier of Fresh Co-founder Lev Glazman’s “beau-tea” fascination. “I’ve always been drawn to the intersection of the worlds of beauty and tea,” he explains. “We all know the benefits of drinking tea, but it’s taking tea outside of that realm and understanding the science behind tea that makes it so effective in skincare.” That’s how Fresh derived its proprietary Black Tea Complex, which Lev calls an “immortal elixir” since it fights the skin-aging process while protecting against future damage. This complex is so effective because it combines antioxidant-rich black tea harvested from the Camellia sinensis plant and Kombucha (fermented black tea) with blackberry leaf and lychee seed extracts.




With Black Tea Firming Corset Cream, Fresh took a potent tea and super fruit pairing of this complex to another level with the addition of goji fruit extract. This ancient Chinese berry is a well-known antioxidant, but Fresh’s chemists were curious to see what other skincare benefits it contained. The Fresh Research Lab tested a specific goji species called Lycium chinense and revealed its powerful, previously untapped firming properties. “With the combination of our Black Tea Complex, goji fruit extract, and a firming peptide, Black Tea Firming Corset Cream wraps skin with ingredients that enhance its support, acting like a corset for your complexion.

Black Tea Firming Corset Cream joins Black Tea Age-Delay Firming Serum and Black Tea Firming Overnight Mask as Fresh’s corset skincare trio. To maximize the firming benefits of this cushiony face and neck cream, start by applying a pea-sized amount to your neck. Massage it in upward sweeping motions from your collarbone to your jawline, and repeat 3 times. Then move on to your face, massaging upward from your chin to your forehead to reveal a beautifully contoured complexion.

THE STORY:
“I’ve always been infatuated with tea and its beauty benefits. The world of ‘beau-tea’ inspired our Black Tea Complex, which we call our ‘immortal elixir.’ With Black Tea Firming Corset Cream, we took the potent tea and superfruit pairing of this complex to another level with the addition of goji fruit extract. At the Fresh Research Lab, we studied a specific species of this small red berry and revealed its powerful, previously untapped firming properties. With the combination of our proprietary complex, goji fruit extract, and a firming peptide, this lightweight cream wraps skin with ingredients that enhance its support, acting like a corset for your complexion. The result is more lifted-looking skin on the face and neck, with better defined contours and a youthful bounce.” -Lev Glazman, Fresh Co-founder

Black Tea Firming Corset Cream ($95) is available online at Fresh and select retail locations around the globe.



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