Thursday, September 28, 2017

Julien Macdonald x ghd SS2018 LFW Get The Look


Iconic hair styling brand, ghd, partnered with Julien Macdonald for the Spring / Summer 2018 LFW show, where ghd global ambassador Adam Reed created the hair look. Inspired by high-octane, 90s glamour and the supermodels of this decade, Adam crafted straight, luxurious, glossy hair full of movement.

“When we saw the collection it was immediately clear that super-glamorous hair was required. Inspiration then came from the glamorous heritage of the 90s.”Adam Reed

“We are bringing straight hair back,” explained Adam. “But in a very modern way. The secret to success here lies in the process –namely starting the look with a brilliant blow dry via the ghd air hairdryer. This achieves brilliant condition, gloss, shine and movement. Afterwards, we are running the ghd platinum styler over hair to eliminate any last frizz or kinks. We’re treating the hair very carefully, as you would a beautiful and delicate fabric. Wanting to keep an element of every girl’s personality, we are then letting girl’s partings fall as close to center as suits them best.”

Get the look:

1. Wash hair and comb it through, before applying ghd heat protect spray.

2. Create a parting that is slightly off center. It’s a uniform look, but we are personalizing it by letting each girl’s parting fall wherever suits them best around the center.

3. Blow dry hair smooth with the ghd Ceramic Vented Radial Brush size 4 and ghd Air Hairdryer.

4. Amp up swish and eliminate any last frizz or kinks by running the ghd Platinum Stylerover hair.

5. Seal the deal with a spritz of a hairspray.

6. You’re good to go

All ghd products are available online at ghd hair and select retail locations globally. 



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