Thursday, September 21, 2017

The Newest COVERGIRL Is…


Yesterday, September 20, 2017, COVERGIRL announced Ayesha Curry -- star of “Ayesha's Home Kitchen” on the Food Network and author of national bestseller “The Seasoned Life” -- as the brand's newest COVERGIRL. Ayesha’s joyful energy, big personality, and strong viewpoints and perspectives on the world around her embody COVERGIRL’s philosophy of empowering women to fearlessly and relentlessly pursue their passions and boldly express themselves to the world.

“My philosophy is all about seeking joy and creating balance in life. I've shared a lot about how I do this with food, family and faith, and now - through my partnership with COVERGIRL - I want to share how makeup helps create those moments of happiness, confidence and self-expression,” says Ayesha Curry.

Curry's first role as a new COVERGIRL will be starring in a campaign supporting the soon-to-be-launched Peacock Flare Mascara. Peacock Flare Mascara ($7.99 -$10.49) helps get that end look of full-fanned, thick-lush lashes. Its feather fan brush consists of alternating layers of bristles that ensure the formula dispenses evenly across the lashes. The rhythmic waves of action between the short and long bristles enables the separation and flared out look of the lashes that instantly turns up the drama of an eye look.



Shades:
  • Extreme Black
  • Intense Black
  • Jet Black
  • Black
  • Black Brown

Waterproof available in:
  • Extreme Black
  • Black
  • Black Brown

Peacock Flare Mascara will be available for sale nationwide in November.


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