Friday, October 20, 2017

Easiest Way To Create Volume


VOLOOM, the heated iron company that revolutionized the hair industry with its patented Hair Volumizing Iron, has returned with its latest innovation, Rootie The Rootlifter, the smallest volumizing iron in the collection.

VOLOOM Rootie ($99.99) provides everyday volume for all hair lengths and types.  It is also the perfect choice for finer, thinner or shorter hair. With ceramic-coated plates and a ¾ inch design, Rootie creates little pockets of volume close to the roots without leaving a clear texture in the hair, for natural-looking lift. And as a heated volumizing iron, Rootie heat-locks the volume into your hair, helping your volume last for days!


Rootie uses VOLOOM’s patented beveled “platforms” that create hidden volumizing structure in the under layers of the hair at the roots, lifting the top layers up and away from the scalp. By lifting and separating individual hairs, Rootie creates salon-style fullness in just minutes. Additionally, Rootie adds natural volume to your hair without the use of heavy products that weigh down your hair.  By giving hair volume that lasts for days without mousses, gels or sprays, Rootie eliminates the need for over washing and over styling hair.


VOLOOM Rootie The Rootlifter is now available online at VOLOOM and Amazon.


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