Friday, October 13, 2017

The ghd Contour May Be This Year’s Must-Have Tool


In continuation from last season’s obsession with curls, Fall 2017 is big on texture, with 90s-inspired looks taking center stage on the catwalks and the Red Carpet. In response to these trends, ghd has introduced the new ghd contour, a limited edition tool the launched this October and available for FW17 only.

Featuring advanced ceramic heat technology and multi-dimensional plates; with ghd contour you can add depth and bold texture to any look, to instantly enhance shape and volume. Create a playful accent to the hair or add texture to silky strands that won’t hold a tease. Instantly enhance shape and experiment with different sections for a dual texture effort. Featuring the same advanced ceramic heat technology you know ghd by, this styling tool is a must have this season.


“We saw a lot of crimps in the 80’s and early 2000’s.  When I think about 80’s crimps I see something big and teased and wild looking. When I think of the late 90’s/early 2000’s, I think of something with a lot of product and stiff looking. Today’s modern crimp is neither of those. Think soft, playful and understated,” says celebrity hairstylist and ghd brand ambassador JustineMarjan.

JUSTINE’S TOP TIP: “You can easily add a pop of interest to any hairstyle through crimping. It creates amazing texture that instantly revives a look. For example, I love the way crimped hair looks when it's brushed and teased for major volume!”

GHD CONTOUR KEY FEATURES:
  • ghd advanced ceramic heat technology (heats to 365°F)
  • Maximum size with multi-dimensional plates
  • 2-year warranty
  • Sleep mode: switches off after 30 minutes
  • Universal voltage
  • Includes protective plate guard

The ghd Contour ($169) is currently available, in limited edition, online at ghd and select retail locations!




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