Tuesday, April 17, 2018

COVERGIRL Empowers Young Women Through Partnership With Girls Who Code


COVERGIRL announced, April 16, an exciting new partnership with Girls Who Code. COVERGIRL is donating $50K to the organization and featuring three of their rising young stars in its latest brand film, “Code Clean” with the hopes of inspiring women of all ages to be smart, strong and unstoppable.

Young girls are doing BIG things. They’re closing gender gaps and coming together to reverse centuries old stereotypes. They’re entrepreneurs and activists, and most importantly, they’re the future. COVERGIRL believes that it’s important to instill confidence in not only the badass young ladies of Girls Who Code, but also all young girls, and empower them to be their most authentic selves while also following their dreams and making a difference.


The stars of the “Code Clean” film shared their experiences and some encouragement. Abby says that Girls Who Code has been a life changing experience. “My experience with Girls Who Code was probably life changing. It really motivated me to braver, to be more confident, they taught me how to speak in public. I have so many connections, I literally talk to them 24/7 & I've only known them for 7 weeks. It's an amazing program.” Anna stated, “Anyone can do it, you just have to work hard and be dedicated. Especially with the right group of friends & helpers, you can do it!” Danille shares, “It's not just about the math. You have girls there to help you with it, even if you don't know what it is. You can always ask somebody." 

These girls have hackathons to win and stereotypes to crush, and don’t have time to worry about shiny skin, which is why COVERGIRL’s Clean Matte Collection is perfect for girls who rely on their makeup to do its job, while they do theirs.


Clean Matte Collection: 

Clean Matte Powder ($7) - Paired with the new Clean Matte Oil-Control Liquid Foundation, Clean Matte Oil Control Pressed Powder contains oil absorbers helps skin look fresh and naturally beautiful.  While the powder makes pores less visible, it also is oil free and will not clog pores. Features & Benefits: Oil absorbing powders control oily shine

Clean Matte BB Cream ($8) - The new Clean Matte Oil Control BB Cream is an oil-free foundation that reduces shine all day.  The lightweight, natural-looking foundation provides a smooth look that covers pores and blemishes with a matte finish. Features & Benefits: Patented Flexi-hold technology creates a flexible film that is comfortable on the skin. Powder system fights against shine breakthrough helping to maintain a flawless all day appearance. Combination of pigments and the powder system work to cover imperfections and diffuse light

COVERGIRL is available at mass-market, drugstore, food and e-commerce retailers nationwide.


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