Monday, July 30, 2012

Xtreme Beauty: Battle of the Strands 2012

Vegas Beauty Unbound and Fromm International today announced an open call for Battle of the Strands 2012. The open entry call will be held today, July 30, from 5 - 8 p.m. at Fromm International’s headquarters at 603 Dempster Street, Mount Prospect, IL.

Master colorist, stylist, and Battle Host, Kim Vo, will be in attendance to meet and share his knowledge and insights with interested salon teams. The entire event will be captured on film by Project Runway’s LookTV, as part of its ongoing chronicle of the Battle of the Strands competition.

The Chicago event is one in a series of interactive activities on the Xtreme Roadshow, leading up to Vegas Beauty Unbound, a three-day educational and networking extravaganza for the beauty and fashion industry.

From October 20-22, thousands of industry professionals will descend on Las Vegas to share ideas, learn industry innovations, and witness Battle of the Strands 2012: Xtreme Beauty, a head-to-head battle featuring outrageous challenges between the country’s top and unknown salons.

The final battle between the top five contenders will be held at The Joint at the Hard Rock Hotel and Casino. To be eligible for consideration, interested salons must submit their video by August 15 to Battle of the Strands at Vegas Bound.

©2012 Yvonne P. Mazzulo, All rights reserved.

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