Saturday, September 22, 2012

John Frieda Reveals Style Secrets For Zac Posen Spring 2013

Courtesy of John Frieda
For his Spring 2013 collection, Zac Posen envisioned rich, vibrant hair color to make the runway looks truly pop. Posen’s inspiration for the Spring 2013 collection is whimsical elegance derived through flowery prints and chiffon. And on September 21, two members of John Frieda’s International creative team shared their behind the scenes secrets for the show stopping look.
John Frieda International Creative Consultant, Harry Josh, brought this vision to life, using John Frieda Precision Foam Color to enhance models’ shades with saturated color and shine that complemented Zac Posen’s spring pieces. An essential part of the runway look, the hair color brought vibrancy and brightness to Posen’s designs. Harry Josh chose Precision Foam Color for its salon-quality coverage and expert colorist-selected shades, using tones that closely matched the models’ own hair colors, serving to enrich their shades rather than completely change them.

In order to enhance the richness of the color, John Frieda Global Creative Consultant, Luigi Murenu, melded two looks into one. First creating a graphic style in the front and then a soft wave in the back. Drawing inspiration from polished wood, Murenu channeled screen sirens from old Hollywood and described the look as “chic, elegant and timeless.”

To create the style seen on the runway, Luigi Murenu used the following steps:

Step 1: To keep the crown frizz-free, apply a dime-sized amount of Frizz-Ease Hair Serum Original Formula, smoothing hair downward from the top of the head to below the ear.
Step 2: Next apply Frizz-Ease Curl Reviver Styling Mousse evenly through hair and brush to uniformly distribute product.
Step 3: Create a severe middle part and blow dry completely, brushing hair back and away from the face to make the hair at the crown flat and smooth.
Step 4: With a 1” curling iron, create a wave by wrapping small sections of hair twice around the barrel. Make sure to stop before reaching the nape of the neck in order to keep the crown flat. Brush hair out to create one uniform wave.
Step 5: Follow with Frizz-Ease Moisture Barrier Firm Hold Hairspray to keep style in place.
Step 6: Check out the “Behind The Scenes” video
Harry’s Backstage Tip: “The moment before the show begins is filled with nervous energy – then the music starts, the lights beam down and all eyes are on the first model. The last thing anyone wants to see is dull, washed-out color. Apply Precision Foam Color 24 hours before your big debut to get salon-quality richness and shine that will make you the center of attention.”

Luigi’s Backstage Tip: “Frizz-Ease Hair Serum Original Formula is a Fashion Week essential. Not only do I use it on damp hair to tame frizz, but I also use it right before models walk the runway. This added touch keeps styles smooth and extra shiny and makes the model’s hair color look radiant.”

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