Wednesday, February 26, 2014

NARS Cosmetics Announces New Face For Brand

Dominique Charriau/Getty Images

NAR Cosmetics announced today, Feb. 26 that Charlotte Rampling will be the new face for the brand. With the choice of Ms. Rampling, NARS founder, François Nars proves yet again that he is far from a conventional thinker.

Charlotte Rampling is a 68-year-old British actress, most recently scene in the last season of “Dexter,” and according to The Telegraph, she hasn’t fronted a campaign since the 1970s. But, that isn’t exactly correct, as Marc Jacobs made Charlotte the face for his Spring 2004 ad campaign.

Nars’ explained his choice to have Charlotte Rampling as his brand’s face to WWD. “Charlotte's ability of transformation is unparalleled. Whether captured in pieces of artwork, through the lens of a magazine photographer or on film and the big screen, she had an amazing power to encompass a character,” said Nars.

NARS Cosmetics is set to celebrate its 20th Anniversary this September and Charlotte Rampling will be the face that represents this unique cosmetics house. François Nars will oversee the entire campaign, right down to the photography, and while there are no photos of the campaign yet, they are sure to be stunning.

Remember lovelies -- Ugly is not a physical flaw, but is of one’s character … choose beautiful!

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