Monday, March 24, 2014

OPI Partners with Coca-Cola On Nail Lacquer Launch

OPI has announced a collaboration with Coca-Cola for a nail lacquer line. The OPI limited edition nail lacquers are inspired by several of the Company’s most recognized brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta.

Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company stated, “Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.” OPI Co-Founder and Executive Vice President, Suzi Weiss-Fischmann remarked that, “As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company. These two iconic brands truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”

The sneak peek photo from OPI promises a fun nail lacquer line full of the free-spirited feelings of summer. OPI will launch the limited edition line, Internationally, in June! 

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