Friday, May 2, 2014

NARS Cosmetics To Open Second NYC Flagship Boutique

NARS Cosmetics announced, yesterday May 1, the opening of its second New York flagship and fifth freestanding boutique, located on Madison Avenue in the heart of NYC’s most luxurious and upscale shopping districts. The 700 square-foot boutique features sharp lines and modern amenities with a luxuriously sleek design conceived by Founder and Creative Director François Nars and Fabien Baron, of New York design firm Baron & Baron.

  • 700-square-foot retail space featuring stark white walls with accents and fixtures, which are reminiscent of the brand’s signature packaging
  • Luxurious marble surround the entry door and display windows, while black metal facade provide a background for the three-dimensional logo on the exterior
  • Modern floor-to-ceiling glass cube with hidden illumination acts as the centerpiece of the space – ideal for installations and projections
  • Elevated mirrored podiums showcase the latest launches and featured products
  • 4 permanent makeup stations with full height mirrors and integrated lighting
  • Full height, illuminated visuals add to the intrigue of the space
  • Interior includes clean, sharp lines met by seamless white flooring
  • High-gloss white corian display table offers a clean presentation that is easy to navigate; bold colors contrast the stark white environment
  • Boutique cash wrap in a red, high-gloss lacquer – the same shade as the brand’s iconic
  • Jungle Red Lipstick
  • Linear lighting details accentuate the architectural elements of the space
  • Boutique makeup artists personally trained by François Nars
  • Music mix created for the boutique by renowned French DJs Les Jumeaux
  • Unique 413 BLKR products –named for the first NARS boutique– to be sold at this location as well as
  • “François’ Favorite Things”, an eclectic mix of objects that have inspired Nars over the years (including films, books, and photographs), to be available for purchase and rotated quarterly

Located at 971 Madison Avenue, New York, NY, the NARS Boutique opens May 16.

No comments:

Post a Comment